Are you a business looking to increase the discoverability of your content online? Google Discover could be just what you need.
In 2018, Google launched Discover – a smart feed that delivers personalised news and information to mobile users. Since then, the feature has steadily grown in popularity, attracting more and more monthly users. For discerning marketers and SEO experts, Discover is an exciting opportunity to boost brand visibility and get ahead of the competition.
But making the most of this powerful tool takes some know-how. In this article, we’ll dive into the many benefits of Google Discover and share some practical tips for using it effectively.
How Does Google Discover Differ from Search Engines?
With Google Discover, users no longer have to search for content that interests them. Its features use advanced machine learning algorithms to create a personalised feed of articles and information based on a user’s search history and behaviour.
The result is a custom, intuitive experience that delivers relevant content without actively searching. In other words, Discover serves up a plethora of information that users can peruse and engage with based on their interests, making it a powerful tool for discovering new and interesting content.
Google Discover appears in various places, including the Google mobile app for Android and iOS and the Google homepage on mobile browsers. You can also stumble upon it in new Google Chrome mobile app tabs.
The Impact of Google Discover
To measure the effects of Google Discover on your business, you need to understand how it works and its impact on website traffic and user engagement. One way to measure this impact is by using Google Search Console.
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This tool provides insights into how website performance is affected by Google Discover by tracking clicks, impressions, and clickthrough rates of the content displayed in the feed.
By delivering personalised content to users, Discover can drive more traffic to a website and keep users engaged for longer. This personalised approach can reduce bounce rates and longer session durations, increasing user engagement metrics.
In short, by measuring key performance indicators that reflect user engagement and website traffic, it’s possible to see the impact of Google Discover on your website’s performance.
Integrating Google Discover with Your Business
To get started with Discover, you should focus on high-quality, informative content that resonates with your audience. Visuals such as images and videos are powerful tools to help make your content stand out on Google Discover. Don’t be afraid to leverage them to capture users’ attention and make your content more engaging.
Crafting descriptive and informative titles and meta descriptions that accurately reflect the content of your page is another crucial step. Doing so will increase the chances of your content surfacing in Discover, ensuring that it resonates with users and drives more traffic to your website.
While clickbait titles may attract clicks in the short term, they are not ideal for Google Discover. Google’s algorithms prioritise quality content that provides value to users, and clickbait titles can be perceived as misleading or low-quality. Instead, use titles that accurately describe the content of your page while still being attention-grabbing. One strategy is to ask questions in your titles, increasing the audience’s curiosity and encouraging them to click through to your content.
Structured data markup can also help improve your Discover visibility, allowing Google to better understand your pages’ content. Lastly, don’t forget to track your performance through Google Search Console and adjust your strategy as needed.
By following these tips, you can effectively integrate Discover into your current SEO and content marketing efforts, making the most out of this powerful tool to drive traffic and increase brand awareness.
FAQs
Can Google Discover increase the discoverability of my content online?
Yes, Google Discover can significantly increase the discoverability of your content online by delivering personalised and relevant content to users based on their interests and behaviours, thereby increasing the visibility and reach of your content.
What types of content are best suited for Google Discover?
Google Discover is best suited for high-quality, informative, visually appealing content and personalised to the user’s interests. It’s essential to focus on creating content that resonates with your audience and to use high-quality visuals to capture users’ attention.
