Master Google Ads & Google shopping with our personalised training courses. Here’s what you get:
| A vastly experienced AdWords 'online personal trainer' | |
| Google Ads training that is 100% customised to your needs | |
| Personalised tips you can apply immediately | |
| Learn about text ads, remarketing, Shopping, display advertising and more | |
| Post training coaching and implementation support, to help you get going |
Get Started
We run our Google Ads training courses throughout New Zealand. We offer one-on-one in person training and customised training sessions for small and larger groups.
Our AdWords courses are a perfect match for companies, agencies, webmasters and business owners that want to manage campaigns directly.
You may want to improve Google Ads performance, become Google Certified, save money through DIY or simply ramp up your skills rapidly without having to slog your way through the myriad of blogs and videos online.
For the quickest response, and to help us understand your Google Ads training requirements, please complete the following Google Ads
training questionnaire.
Our eLearning tutors have extensive experience across all facets of Google Ads marketing. That said, we won’t evangelize the latest fad. Your Google Ads course will be completely customised to your training requirements and your companies search engine marketing strategy.
Here is a list of some of the areas we cover and more….
| Setting up your account properly | Tracking performance | ||
| Effective keywords management | Location targeting | ||
| Claiming Google Ads vouchers | Targeting devices | ||
| Navigating the user interface | Writing compelling ads | ||
| Tips with Google Ads certification | Budgets and bidding | ||
| Selecting Google Ads tactics | Using Ad Groups | ||
| When to use Google Ads and SEO | Effective use of remarketing | ||
| Quality Score management | New formats e.g. dynamic search ads | ||
| SEO copy & content creation | The Google Display Network (GDN) | ||
| Google Shopping management | Myths and pitfalls to avoid |
Google AdWords is now called Google Ads, or paid search, PPC (Pay Per Click) and search engine marketing (SEM)! To top it off, there’s also Google Shopping, previously called Google Product Search, Google Products and Froogle (invented by a New Zealander).
Confused with all the acronyms and industry jargon?
Don’t worry, let us demystify Google Ads for you on one of our training courses that will be 100% customised for your skills and the requirements of your company.
Sure thing. We also offer a Google Ads coaching service, where we allocate your company a personal coach that mentors you over time, helping you build your Google Ads skills and provide advisory support with the implementation of your search engine marketing strategy.
What is Google Ads certification?
Google Academy for Ads mentions “The Google Ads certification is a professionals accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of Google Ads. A Google Ads certification allows individuals to demonstrate that Google recognises them as an expert in online advertising. You can earn the certification through Academy for Ads, Google’s online training program”.
Simply click the button below to learn more about our Google Certification eLearning module.
Each Google Ads online training course will be customised to your unique requirements.
This means we can only provide a price for your training once we understand your training needs, your skill level, which parts of Google Ads you want to master and the number of people that want to attend from your company or agency.
Google Ads, previously known as Google AdWords, is an advertising service provided by Google that allows businesses to display ads on Google and its advertising network, set an advertising budget and only pay when people click the ads.
Google Ads is also known as Pay-per-click (PPC) and Cost-per-click (CPC) advertising.
The ad service is largely focused on keywords, that triggers your ad to be shown. Browsers are then directed to your website and landing pages when they clicks on your Google Ads.
There are various Google Ads types, such as text ads, remarking, display network, shopping, etc. Click here to learn more about the various Google Ads options or attend our Google Ads fundamentals course to learn how to use Google Ads to grow your business.
