In person Google Ads Training Courses
Learn Google Ads best practice from a certified AdWords specialist who will tailor make a training course for your needs. Course highlights:
Google Ads courses for groups and individuals
We run our Google Ads training courses throughout New Zealand. We can host your Google AdWords course online or, travel restrictions permitting, your Google Ads trainer can travel to your business in Auckland, Wellington, Hamilton, Christchurch or Dunedin.
Submit a Google Ads Training Course enquiry
Who should attend our AdWords training courses?
Our AdWords courses are a perfect match for companies, agencies, webmasters and business owners that want to learn how to manage campaigns directly or manage their Google Ads agency more effectively.
You may want to improve Google Ads performance, become Google Certified, save money through DIY or simply ramp up your skills rapidly without having to slog your way through the myriad of blogs and videos online.
Google Ads Training Questionnaire
For the quickest response, and to help us understand your Google Ads training requirements, please complete the following Google Ads training questionnaire.
Need Google Ads coaching?
We also offer a Google Ads coaching service, where we allocate your company a personal coach that mentors you over time, helping you build your Google Ads implementation skills.
Want your Google Ads Certification?
“The Google Ads certification is a professionals accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of Google Ads.” Source: Google Academy.
Everything you need to learn about Google Ads
Our Google AdWords tutors are certified, with extensive experience across all facets of Google Ads marketing. We won’t evangelize the latest fad. Your Google Ads course will be customised to your training requirements and your companies search engine marketing strategy.
Here is a list of some of the areas your personal trainer can cover and more….
Ads Training Course Topics
- setting up your account properly
- effective keywords management
- claiming Google Ads vouchers
- navigating the user interface
- tips with Google Ads certification
- selecting Google Ads tactics
- when to use Google Ads and SEO
- Quality Score management
- copy & content creation
- Google Shopping management
- Google analytics 4 & tracking performance
- location targeting
- targeting mobile users on tablets and smart phones
- writing compelling ads that drive clickthrough
- budgets and bidding strategies
- using Ad Groups
- effective use of remarketing
- new formats e.g. dynamic search ads
- the Google Display Network (GDN)
- myths and pitfalls to avoid
Google Ads Course Cost
Each Google Ads training course will be customised to your unique requirements.
This means we can only provide a price for your training once we understand your training needs, your skill level, which parts of Google Ads you want to master and the number of people that want to attend from your company or agency.
Google Ads Terminology
AdWords, Google Shopping, SEM, PPC, CPC… let’s demystify the jargon.
Google AdWords is now called Google Ads, or paid search, PPC (Pay Per Click) and search engine marketing (SEM)! To top it off, there’s also Google Shopping, previously called Google Product Search, Google Products and Froogle (invented by a New Zealander).
Confused with all the acronyms and industry jargon?
Don’t worry, let us demystify Google Ads for you on one of our training courses that will be 100% customised for your skills and the requirements of your company.
What is Google Ads?
Google Ads, previously known as Google AdWords, is an advertising service provided by Google that allows businesses to display ads on Google and its advertising network, set an advertising budget and only pay when people click the ads.
Google Ads is also known as Pay-per-click (PPC) and Cost-per-click (CPC) advertising.
The ad service is largely focused on keywords, that triggers your ad to be shown. Browsers are then directed to your website and landing pages when they clicks on your Google Ads.
There are various Google Ads types, such as text ads, remarking, display network, shopping, etc. Click here to learn more about the various Google Ads options or attend our Google Ads fundamentals course to learn how to use Google Ads to grow your business.
Frequently Asked Questions
Our trainers can cover many topics, including setting up accounts, keyvvord management, Google Ads certification, Google Shopping,
remarketing, ad copywriting, budgeting and bidding strategies, mobile targeting, and more. The training is tailored to your needs and
can address specific areas of interest.
The cost of the training course varies based on your specific requirements, skill level, the areas of Google Ads you want to master, and
the number of attendees from your company. We will provide a price quote once we understand your training needs.