Trusted White Label SEO Reseller

Clickthrough is a professional white label SEO reseller with twelve years’ experience providing ‘white hat’ outsourced organic search optimization services to agencies in the United Kingdom (UK), Australia and New Zealand. We don’t outsource our SEO services to cheap offshore providers, we service our white label clients from our offices in Australia and New Zealand.

Your account managers will have extensive experience implementing a variety of white hat SEO programs. They are also fluent in English and use modern communication tools to keep you informed.

Email [email protected] for a confidential chat about how you can profit from our white label SEO service.

Advantages of Clickthrough’s white label SEO service

Over the past ten years we have developed a comprehensive suite of white label search engine optimisation services, from new client onboarding through implementation and reporting.

One of our key points of differentiation is that we provide white hat SEO services, including copy and content creation, that comply with Google’s Webmaster Guidelines for search.

Read more about our key points of differentiation below.

Contact our White label SEO Team


About Clickthrough's White Label SEO Service

Seamless Onboarding

Your account manager will work with you to seamlessly onboard new clients with minimum disruption to your business.

Account Management

We provide you with a senior account manager with extensive experience managing all aspects of white label SEO, including client communications.

White Hat SEO Services

We won't take short cuts that damage your clients domain. We provide white SEO services that deliver sustained growth.

Fluent in English

We don't outsource our SEO services to low quality providers, your white label team will be savvy and fluent in English.


We will sign an NDA that outlines our roles and responsibilities, before, during and if the contract finishes.


We will sign an NDA that outlines our roles and responsibilities, before, during and if the contract finishes.

Grow Your Business

We will show your business development team how to use SEO to upsell other services that you provide.

Customized SEO Tools

We will create a customized set of management reporting tools that help you service your client seamlessly.

We Upskill

We can train your account management team in SEO best practices and how to handle questions from clients.

Excellent White Label Reporting Tools

Our white label reporting tools are intuitive to use and integrate seamlessly with external systems and apps.

What is a Search Engine Optimisation Reseller?

An SEO reseller is essentially an expert SEO company that outsources its SEO as a white label service to other companies such as website design and digital marketing agencies. White label SEO resellers essentially allow agencies to offer SEO services without actually having an in-house SEO capability. The reseller takes care of all the search engine optimization, allowing the agency to focus on other priority services.

The pros and cons of white labelling SEO

SEO has become very complex, it requires hands on expertise. It’s not something that you can dabble in. Sometimes it’s best to outsource organic SEO to a trusted white label expert, so you can focus on your core competency e.g. website design.
Poor SEO can land you in hot water with your client, especially if they pick up a rankings penalty from Google. That said, be sure you select an SEO reseller that provides a white hat SEO service.
SEO experts are expensive and difficult to retain and prefer to work alongside other optimizers. This makes it time consuming to manage alongside all your other priorities.
Resellers can scale with your requirements, which protects your agency from unlikely downturns and the cost of having to cut staff.
White label SEO is a variable cost to your business, versus an in-house team of SEO employees, which tends to carry more fixed costs.
You don’t have to invest in SEO software licences, they are normally provided as part of the monthly white label fee.

Our Services

Organic SEO Services

SEO Services

Google Ads Management Services

Google Ads Management

Conversion Rate Optimisation (CRO) Services

Conversion Rate Optimisation

Search Engine Marketing (SEM) Services

Search Engine Marketing

Digital Marketing Training Courses

e-Marketing Training Courses

Social Media Marketing Services

Social Media Marketing

Client Testimonials

James Fisher
James Fisher
13 October 2023
Clickthrough did a great job for us over 2 years, built our online presence and got many good leads from their ads & SEO work. Would highly recommend.
Daniel Mladenov
Daniel Mladenov
21 September 2023
Indoor Grow Clickthrough's SEO services have been critical to the growth of our eCommerce store since we founded. We highly recommend the team at Clickthrough, they are awesome to work with.
Dan Mladenov
Dan Mladenov
21 September 2023
Seacliff Organics We have been working with Clickthrough for a few years and are impressed with their search engine optimisation services and expertise. As our business operates from Dunedin, engaging an SEO consultancy from Auckland demanded effective communication and transparency, qualities that Clickthrough displayed
3 August 2023
A team that really knows it's stuff. Very communicative and easy to work with.
Hopper Developments
Hopper Developments
19 June 2023
The team at Clickthrough are great to work with. Professional, helpful and knowledgeable, providing staff in-depth SEO training which delivers awesome results. Highly recommend!
Ashley Roberts
Ashley Roberts
16 June 2023
Thoroughly enjoyed working with Timur and the team. Great training for anyone interested in learning more about SEO and for digital marketers looking to further their skills. Very knowledgable, would recommend.
Andreas Ross
Andreas Ross
18 April 2023
Clickthrough has been managing our online presence for the past three years. Their service is timely and professional and delivers the expected results. I could not be happier with their service. They are highly recommended.
Widhi Rachmanto
Widhi Rachmanto
2 April 2023
My team did a GA4 training with Clickthrough last week. Jim, the trainer, demonstrated great understanding of GA4 and were able to provide clear examples of how to set up and use some most-used features. The training document is well organised and appropriate for us. Thank you!
Jim Martin
Jim Martin
29 March 2023
I've been working with CTR for years: they are honest, hardworking and excellent people to work with. I highly recommend their services.
Maggie Buxton
Maggie Buxton
9 March 2023
One of the most professional organisations I have dealt with in NZ. Their SEO training was incredibly useful and the other elements of my package were invaluable. I experienced prompt, clear and consistent communication, extremely relevant content delivery and tangible business benefit. I will definitely use them again and recommend all aspects of their service. Anthony and Timur were awesome.