Personalised SEO training courses with a dedicated instructor

With 14 years of expertise, we specialise in providing exceptional SEO training courses for businesses, government departments and website owners.

Our in-person courses cater to small groups, offering a personalised, practical, and comprehensive approach to teaching the most effective search engine optimisation techniques for 2023.

If you are located in Auckland or Wellington, our trainers can travel to your offices. Alternatively, we also offer online training courses that provide the same level of interaction and engagement as in-person sessions.

We are committed to delivering high-quality training that empowers you to excel in the world of SEO.

Limited-time offer: Boost your SEO skills with our exclusive training course!

Don’t miss out on this exclusive opportunity! From November 15th to December 15th, 2023, take advantage of a 25% discount on our in-person SEO courses. Instead of the regular price of $1600+ GST, you can now enroll for just $1200+ GST.

Please note that spots are filling up quickly, so reach out to our sales team today to secure your spot. We will assess your SEO training needs and schedule your booking accordingly.

Enhance your expertise in SEO best practices with our industry-leading courses. Rapidly boost your SEO skills and stay ahead of the curve.

Don’t delay, contact our bookings team today.


SEO Course Highlights

Here is an overview of our SEO short courses:

  • Gain valuable insights and guidance from our seasoned SEO instructors.
  • Receive a tailored SEO course that caters to your specific training needs.
  • Benefit from continued coaching for search engine optimisation if required.
  • Choose between one-on-one or private group sessions for your company only.
  • Take advantage of our training opportunities in Auckland, Wellington, and throughout New Zealand.


Recent Training Testimonials

"One of the most professional organisations I have dealt with in NZ. Their SEO training was incredibly useful and the other elements of my package were invaluable. I experienced prompt, clear and consistent communication, extremely relevant content delivery and tangible business benefit."
Dr. Maggie Buxton
eCommerce Shopify SEO
"My team did a GA4 training with Clickthrough last week. Jim, the trainer, demonstrated great understanding of GA4 and were able to provide clear examples of how to set up and use some most-used features. The training document is well organised and appropriate for us. Thank you!"
Services provided:
SEO, SEM and Digital Strategy
"We loved the practical style of the SEO training course. It helped us get up to speed quickly with our SEO strategy and what needed to be fixed. The course material was customised to our level and the trainer was great!"
Services provided:
SEO, SEM and Digital Strategy

Training Cost & Timings

Learn search engine optimisation at your own pace with a dedicated SEO trainer. Typically, we can begin your course within a week of your approval.

Depending on your training needs, you can usually complete the SEO training within two to four weeks from the start of the course.

The cost of the SEO course varies from $800+GST to over $1600+GST, depending on factors such as:

  • Number of participants from your business requiring training
  • Level of your SEO skills
  • Need for follow-up training
  • If you only need to upskill in specific modules, such as Google Search Console training
  • Preference for training at your office, our facility, or online.

By contacting us today, you can improve your SEO skills and achieve your goals with our comprehensive, personalised, SEO training program.

SEO Training Course Prices

SEO Course Overview

In-person SEO Training

We assess your SEO training requirements and assign an experienced personal SEO trainer to host your training session, in person at our SEO Auckland or SEO Wellington training facility or in-person online.  

Learn SEO Fundamentals Quickly

In no time at all, your trainer will get you up to speed on the fundamentals of best-practice search marketing, such as navigating Google Search Console, onpage optimisation, linkbuilding, content creation and tracking performance. 

Best Practice Tips and Advice

Your trainer will conduct an SEO audit of your website to provide you with shortcuts and practical SEO tips, advice and learnings you can apply immediately.

Google SEO Training

Our short courses focus mainly on Google SEO training fundamentals, as it has a +95% market share in New Zealand. We also cover other search engines, such as Bing.

SEO Coaching

Your SEO trainer will provide 2 hours of follow-up support, conduct a free SEO website audit, and be available to answer additional course-related questions. They will also assist you in implementing your SEO learnings and guide you in using essential analysis tools like Google Search Console.

SEO Course Enquiry


Beginner to advanced SEO short courses

Join the learning revolution with our comprehensive SEO training courses held throughout New Zealand.

Our expert tutors will assess your training needs and develop a personalised plan to bring you up to speed on the latest SEO and Google My Business (local search) best practices in no time.

Whether you’re a company, an eCommerce store owner on platforms like Shopify or WooCommerce, a copywriter, a beginner, or an advanced SEO practitioner seeking tips and advice, our experienced trainers are here to provide you with the knowledge and guidance you need to excel in 2023 and beyond.

AI Course Overview
What is Search Engine Optimisation (SEO)?

What is Search Engine Optimisation (SEO)?

SEO, short for Search Engine Optimization, encompasses various techniques and strategies to enhance a website’s visibility and ranking on search engine results pages (SERPs). Its primary objective is to boost organic (non-paid) traffic by making the site more appealing to search engines like Google, Bing, and Yahoo. These are the critical elements of SEO in 2023:

  1. Keyword Research: SEO begins with identifying the keywords and phrases users employ when searching for information related to your website or business. This research helps understand your target audience’s needs.
  2. On-Page Optimisation: This involves optimising content, HTML source code, and page structure to make them search engine-friendly. It includes incorporating relevant keywords in page titles, headings, and content and improving site speed and mobile-friendliness.
  3. Off-Page Optimisation: Off-page SEO focuses on obtaining high-quality backlinks from reputable websites, demonstrating your site’s authority and significantly impacting search engine rankings.
  4. Content Creation: Creating high-quality, valuable, and relevant content is crucial for SEO. Content that addresses user queries and provides valuable information is more likely to rank well in search results.
  5. Technical SEO: This aspect revolves around optimising the technical aspects of a website, such as site structure, navigation, URL structure, and XML sitemaps. It also includes mobile optimisation and ensuring efficient site crawling and indexing.
  6. User Experience: Positive user experience is vital for SEO. A well-designed, user-friendly website with intuitive navigation can reduce bounce rates and improve rankings.
  7. Analytics and Monitoring: SEO requires continuous monitoring and analysis of website performance using tools like Google Analytics. Tracking key metrics helps us understand what works and what needs improvement.
  8. Local SEO: For businesses with physical locations, for example, a retail outlet, local SEO optimises their online presence for local searches. This includes optimising Google My Business profiles, local directory listings, and acquiring customer reviews.
  9. SEO is an Ongoing Process: Search engine algorithms evolve constantly, and competition is fierce. SEO is not a one-time task but an ongoing effort to maintain and improve website rankings.


Successful SEO can drive increased organic traffic, visibility, and, ultimately, more conversion opportunities for business growth. It is an essential component of online marketing for businesses and website owners aiming to establish a robust online presence.

SEO Training Course Questionnaire​

For a quicker response, please complete the following SEO training questionnaire to help us understand your search engine optimisation training requirements.

SEO Training Questionnaire

SEO Course Topics

Our SEO coaches are experienced practitioners who customise your training and tutorials to your requirements. Here is a summary of some of the SEO topics your trainer can cover with you, along with a library of best practice guides, videos and tutorials to guide your efforts.

Keywords Research

We cover subjects such as goal setting, how to use SEO, and defining the search terms you want to target with your search marketing program.

Content Creation

We cover topics like mapping your content requirements, setting up a content plan and creating copy, images and videos.

Onpage & Technical SEO

We cover topics like how to use Google Search Console meta tag creation, internal linking, mobile page load speed, indexation and crawlability.

Monthly Website Support Packages

We provide ongoing support packages for all of our web design clients. We aim to ensure that your website runs smoothly and performs optimally. We can assist with front end updates and maintenance, problem-solving, digital marketing and any other issues with your website.

Web & Digital Marketing Training

We offer various virtual and in-person training services such as content management systems, SEO, Google Ads, Social Media Marketing and Google Analytics 4 training.

Training can be run at your business, online or at our offices.

Website Content Creation Services

We are committed to helping you craft effective website copy that resonates with your target audience. Our experienced web designers and content creators will get to know your business and its goals, ensuring that your website content reflects the brand’s mission and values.

Training Portfolio

SEO Training Portfolio
SEO courses portfolio
SEO Course Portfolio
Auckland Training Portfolio
search engine optimisation training portfolio
Web Optimisation Portfolio
search marketing training company
Search Training Portfolio Wellilngton
Website SEO Training Portfolio
Clickthrough Search Training Portfolio
Maori Search Marketing Training
search training portfolio
Onpage SEO Training Portfolio
SEO learning portfolio
Learn SEO Client Portfolio
Google SEO Courses
SEO Education Clients

SEO Training Enquiry


Frequently Asked Questions

Yes, specific tools and software for SEO analysis and performance tracking, such as Google Search Console, Google Analytics and Google Keyword Planner, will be introduced during the training.

The duration of the SEO training courses may vary depending
on the specific needs and requirements but typically take 5 or
more hours depending on your level of familiarity with SEO.

Yes, the SEO training courses are suitable for beginners as well
as individuals with advanced skills.

SEO training consists of in-person courses that are customized
to your needs and cover topics such as SEO fundamentals, best practice search marketing tips, Google SEO training, and follow-up coaching for implementing SEO strategies.

This will depend greatly on your existing level of SEO knowledge and to what level you which to get to. Clickthrough offers SEO custom training tailored your unique needs.