Expert Web & SEO Copy Writers

Is your digital marketing strategy not resonating with  your target audience? Are you struggling to make an impact with your written content? Has your website or eCommerce store been penalised for using artificial copy, rather then authentic content created by professional SEO copy writers?  

Clickthrough provides a comprehensive range of digital marketing, website and SEO copywriting services to help take your website, blog, digital advertising or search marketing strategy to the next level. 

Our team of copywriters stays up to date with industry trends and best practices, making sure your copy is optimised and delivers results across all mediums. We take a tailored approach for all of our clients, making sure that your copy resonates and engages with their audience to meet their needs.

For further information, contact our New Zealand copywriting services team today. 

Our SEO Copywriting & Content Creation Services

Writing engaging copy for your website can oftentimes be difficult and time-consuming. Especially when you need to balance the technical aspects like keyword research with the more creative aspects of writing.

The Clickthrough team has over 10 years of experience and offers a wide range of website & SEO copywriting services. No matter what your industry or business venture is, we can help you succeed online. 

Our Services

  • Website Copywriting
  • Seo Copywriting
  • Copywriting For Website Landing Pages
  • Google Ads Copywriter Services
  • Ecommerce Product Rewrites
  • Removing Duplicate Web Copy And Generating Unique Web Copy
  • Copywriting Training
  • New Website Copywriting
  • Content Marketing Copy 
  • Blog And Article Writing
  • Writing For Backlinks

Best of all, our web copywriting services are available to all business types, websites and online stores. No matter your industry, our skilled copywriters can create engaging content that connects with your readers and boosts the performance of your search marketing strategy.

Persuasive Web & Search Copy Writing Services

Contact Us

SEO Copywriting Tips

What Is SEO? Why Does It Matter for Copywriting?

SEO is an acronym for search engine optimisation and relates to the quantity and quality of traffic your website generates across all of its pages on search engines. Now, keep in mind that this traffic is unpaid and completely organic in nature, so it’s important to optimise the copy across your website to rank on search engines. 

This is done in a number of ways, from on-page optimisation to ensuring content is interactive and engaging, there are plenty of things you can do to improve your copywriting. These are just a few of the areas in which copywriting can help with your web presence.

  • Ranking On Search Engines
  • Increasing The Relevancy Of Your Content
  • Increasing The Authority Of Your Content
  • Helping To Compete Within Your Industry Online
  • Helping To Outline Your Brand’s Identity 
  • Gaining Conversions Through Call-To-Actions

SEO & Copywriting

The copywriting style for your website will differ depending on what industry you are in, what the purpose of your webpage is and who your target audience is. To give you an example, a health and wellness blog will have a completely different communication style from an e-commerce store. One is focused on educating their community about their general health, whilst the other is focused on making more sales. Read on to find out about our copywriting services.

SEO Content Writing Services

Blogs & Articles

Clickthrough can help with your SEO strategy by creating content through an ongoing blog or writing articles. By positioning your website as the go-to source for all your visitors’ inquiries, blogging can help improve your SEO quality. Blog entries that employ a number of on-page SEO techniques can increase your chances of ranking in search results and improve the overall experience on your website.

Copywriting Training

Do you want your own staff to learn how to write great web copy? Want to learn from one of our experienced online copywriters? No problem!

When we’re not creating first-rate content for business websites, we also offer copywriting training services. Learning how to write content that appeals to readers as well as search engines is a skill that’s well worth learning, and we can help build the capability of your staff in this area.

Google Ads Copywriting Services
Google Ads Copy Writing Services

Writing Persuasive Google Ads

Technically, Google Ads fall under search engine marketing (SEM) rather than SEO. But for all intents and purposes, copywriting for Google Ads is all about writing persuasive text that will engage and inform customers so that they click through to their website… So there is plenty of crossovers. In fact, paid advertising through Google Ads and SEO go hand in hand to increase the amount of quality traffic to your site along the entire customer journey.

eCommerce Copywriting

If you run an eCommerce business, you’ll know that a strong SEO presence online is crucial to your success. Ideally, your website should work for you as a powerful sales tool. Our services help to transform your website, improve search engine rankings, write engaging ad copy and also help with conversion rate optimisation.

Written content is the cornerstone of a great online store, and we can take you to the next level. With engaging product rewrites to expert search engine optimisation, we’ll drive your business further.

eCommerce Copywriting
Google Ads Copy Writing Services

Landing Pages

These are the entry point for your website and so are crucial to any marketing campaign. Not only are they a terrific way to rank well for specific search terms, but they also work beautifully with paid advertising. Your landing pages should be punchy, and informative and nurture the reader towards an action, whether that be signing up for a mailing list or buying products online.

We also use landing pages to great effect in conjunction with paid advertising such as Google Ads. If you’re paying for exposure with advertising, you need to make sure those ads direct audiences to pages that meet their needs and encourage them to buy.

Bespoke Copywriting

Whether you’re building a new website from scratch or giving your old site an overhaul, it’s worth investing in quality content.

Our copywriters create informative, easy-to-read content that provides a great user experience for your audience.

Plus, the foundation of your website content will always be high-quality, allowing you to grow your domain authority and rank well on search engines. We can also take your existing copy and work it into something that’s more engaging for readers and more SEO-friendly for search engines. Removing duplicate copy (which can adversely affect your SEO) and generating unique content is one of our specialities.

Bespoke Copywriting
Google Ads Copy Writing Services

Monthly SEO Services

Need to boost your rankings on search engines? As a professional SEO copywriting company, we understand what your website needs in order to climb up the rankings. Whether it’s setting up a new website with great written content, adding ongoing blogs to attract your audience, or creating content that encourages other reputable websites to link back to yours, we take care of all your copy needs.

Our website copywriting retainers are all about improving your SEO, ranking you higher on search engines and as a result, driving more organic traffic to your site. Plus, we’ll even optimise your site to increase your chances of turning leads into sales

Copywriting Tips

We all have to start somewhere with our writing, and hopefully, you can learn from us and avoid some of these common mistakes. Our experienced copywriters are very aware of these pitfalls, so rest assured that you’re in good hands with our team.  Here are a few tips to ensure your copywriting makes an impact.

Audience

If you’re writing about highly technical topics, then it’s crucial that it is easily understood and reads well. Nobody wants to search for the definition of a word when they're reading through your copy. Keep jargon to a minimum and write for the layman.

Call-To-Actions

In the marketing world, call-to-actions are prompts for readers towards an immediate response. Whether that be a sale, email signup or app download. These could include “Learn More”, “Buy Now” or even something more creative, but the point is to drive them to the next step.

Keyword Stuffing

Over ten years ago now Google would favour web copy that had as many keywords as they could possibly fit and still have it make sense. The Google algorithm has improved since then, so you should instead use your main keyword in the meta title, meta description, H1 and then once more in your first paragraph.

Clickthrough has built a strong reputation as a brand that you can trust, with clients that have been around since our foundation. We focus on fostering strong relationships with our clients and aim to promote their long-term success. As your SEO efforts succeed and your business scales, we can tailor our offering to suit your business’s changing needs.

Growth Marketing Services

New copy and copy refreshes

Whether you’re building a new website from scratch or giving your old site an overhaul, it’s worth investing in quality content. Our copywriters create informative, easy-to-read content that provides a great user experience for your audience. Plus, the foundation of your website content will always be high-quality, allowing you to grow your domain authority and rank well on search engines.

We can also take your existing copy and work it into something that’s more engaging for readers and more SEO-friendly for search engines. Removing duplicate copy (which can adversely affect your SEO) and generating unique content is one of our specialities.

Monthly copywriting retainers

Need to boost your rankings on search engines? As a professional SEO copywriting company, we understand what your website needs in order to climb up the rankings. Whether it’s setting up a new website with great written content, or adding ongoing blogs to attract your audience, or creating content that encourages other reputable websites linking back to yours, we take care of all your copy needs.

Our website copywriting retainers are all about improving your SEO, ranking you higher on search engines and as a result, driving more organic traffic to your site. Plus, we’ll even optimise your site to increase your chances of turning leads into sales.

Landing
page copy

Landing pages are crucial to any website marketing campaign. Not only are they a terrific way to rank well for specific search terms, but they also work beautifully with paid advertising. Your landing pages should be punchy, informative and nurture the reader towards an action, whether that be signing up for a mailing list or buying products online.

We also use landing pages to great effect in conjunction with paid advertising such as Google Ads. If you’re paying for exposure with advertising, you need to make sure those ads direct audiences to pages that meet their needs and encourage them to buy.

Make your Google Ads pop

To make an impact with Google Ads and other forms of paid advertising, your words need to connect with readers.

That’s where our team of expert copywriters deliver great value.

Not only does professional ad copy catch the eye of readers, but it also helps to boost your Google Ads Quality Score.

eCommerce copywriting

If you run an eCommerce business, you’ll know that a strong SEO presence online is crucial to your success. Ideally, your website should work for you as a powerful sales tool. We help to transform your website, improve search engine rankings, write engaging ad copy and also help with conversion rate optimisation.

Written content is the cornerstone of a great online store, and we can take you to the next level. With engaging product rewrites to expert search engine optimisation, we’ll drive your business further.

Blog & article
writing

Adding ongoing blog content and articles to your website is a massive boost for your SEO. By targeting the right keywords and creating engaging, informative content, you can build your domain authority and shoot up the search engine rankings.

In addition, content that’s valuable to your readers can also be shared on social media, further boosting engagement and driving referral traffic and backlinks to your website.

Frequently Asked Questions

The cost for copywriting depends on your goals and your specific content requirements. As such, we dont have set monthly packages and
pricing for our copy writing services. Rather, we prepare customised plans based on your individual content needs, following a thorough
consultation and site audit.

The focus of a copywriter is to sell your brands services, and products through various call-to-actions and writing techniques. Whereas the focus of a content writer is to entertain, inform and instruct the reader.

Getting access to a professional and experienced copywriter is just one of the benefits of contracting an agency like Clickthrough for your
business. Often, copyvvriting can be a time-consuming task. Conducting keyword research and diving deep into various topics can be difficult, so contact us to see how we can help with your copywriting needs.

SEO copywriting is the practice of writing website copy to improve organic search rankings and a user’s experience. SEO copy writing is of onpage SEO and includes practices such as landing page copywriting, creating meta descriptions, product descriptions and title tags.

Our Services

Organic SEO Services

Organic
SEO Services

Google Ads Management Services

Google Ads Management

Conversion Rate Optimisation (CRO) Services

Conversion Rate Optimisation

Search Engine Marketing (SEM) Services

Search Engine Marketing

Digital Marketing Training Courses

e-Marketing Training Courses

Social Media Marketing Services

Social Media Marketing