Which is better, SEO or SEM?
Ultimately we believe a combination of both is most effective. Across our portfolio the trend is towards B2B buyers and B2C users often
clicking on both the organic SEO and paid SEM results of a website before converting.
The two sources, SEO & SEM, essentially assist each other, with both being stronger than their individual parts.
Differences & similarities with SEO & SEM
Here is a list of differences and similarities between search engine optimisation and search engine marketing:
SEM is immediate. We can set up a Google Ads PPC advertising campaign that generates immediate clicks into your website. SEO takes longer to
build your rankings, especially with a new website.
Both SEO & SEM require great content. There is a myth that SEM landing pages can be minimalistic. This may work with niche products and
services - though generally your Google Ads campaigns will get a better Quality Score and thus cost per click (CPC) if the landing page has
excellent content that relates to your ads and the keywords being targeted.
Both SEO & SEM requires a fast loading, well designed website that helps users find what they are looking for quickly. This is
particularly pertinent for smartphone browsers.
Clicks from organic SEO tend to be of better quality. In our experience that is certainly the case, especially with SEM click fraud still
being an issue.
The intelligence gained from a SEM campaign can help set your SEO strategy - in particular when testing new search terms and determining
which keywords are delivering the best return on investment.
Contact our Search Marketing Team
Need help generating visits, leads or online sales from your website or online store? Don’t hesitate to contact our SEO or SEM
consultants using the form below or email Hello@clickthrough.co.nz.