Search Engine Marketing (SEM) Experts

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Clickthrough was founded in 2009 with the primary goal of helping New Zealand businesses generate quality sales and lead enquiries from Search Engine Optimisation (SEO) and paid Search Engine Marketing (SEM) - together simply known as search marketing. 

Since then we have accumulated a wealth of search marketing expertise that helps websites and web stores generate excellent returns on investment. 


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What is Search Marketing, SEO and SEM?

Search Marketing has two categories. As Google is the primary search engine used in NZ with a +95% marketing share, we shall reference it to help you discern between the two search marketing categories - SEO and SEM. 



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seo or sem

These two search marketing categories are:

  • SEM - which stands for search engine marketing and uses paid strategies to appear in the search results pages. The most established form of SEM is Google Ads, also known in the New Zealand search industry as PPC advertising, paid search and cost-per-click advertising.
  • SEO, which stands for Search Engine Optimisation (spelt optimization in the USA) uses organic strategies to appear in the search results pages and on Google Maps. SEO is also known in the NZ search industry as organic search and natural search. 

Here is an image that shows:

  • SEM listings at the top of the page, marked with the word “AD” next to them.
  • SEO listings below the SEM listings and including the Google Maps listings. 

Which is better, SEO or SEM?

Ultimately we believe a combination of both is most effective. Across our portfolio the trend is towards B2B buyers and B2C users often clicking on both the organic SEO and paid SEM results of a website before converting. 

The two sources, SEO & SEM, essentially assist each other, with both being stronger than their individual parts.  

Differences & similarities with SEO & SEM

Here is a list of differences and similarities between search engine optimisation and search engine marketing:

Contact our Search Marketing Team

Need help generating visits, leads or online sales from your website or online store? Don’t hesitate to contact our SEO or SEM consultants using the form below or email Hello@clickthrough.co.nz.  

Our Services

Organic SEO Services

Organic SEO Services

Google Ads Management Services

Google Ads Management

Conversion Rate Optimisation (CRO) Services

Conversion Rate Optimisation

Search Engine Marketing (SEM) Services

Search Engine Marketing

Digital Marketing Training Courses

e-Marketing Training Courses

Social Media Marketing Services

Social Media Marketing

Clients Testimonials



We have used Clickthrough for a number of years. They are fabulous to work with and have improved our results considerably using ethical search engine marketing practices.
I have no hesitation recommending Clickthrough 👍.
Services Provided: SEO, Google Ads & Training.



I approached Clickthrough and a number of other agencies when I made the decision to improve the SEO standing of my business' website. There was a very clear reason why I chose Clickthrough: I was impressed with Glen Maguire's preparation and completely convinced that his desire to help me was sincere (and not just about the money). Months later I could not be happier with my decision. FIREFLY PHOTOGRAPHY ⭐⭐⭐⭐⭐.
Services Provided: Local Google Maps SEO & Training.



I just wanted to acknowledge the value that your staff are bringing to the relationship that we have with Clickthrough. They have great suggestions and we are working collaboratively to make a positive difference with the website and other digital outcomes. YRCO ⭐⭐⭐⭐⭐.
Services Provided: SEO, Google Ads & Training.



I just wanted to say it's a pleasure working with the team at Clickthrough, I am really proud of the results we're achieving. HAVAIANAS, NZ ⭐⭐⭐⭐⭐.
Services Provided: Google Ads, Google Shopping & Organic Search.



Given my experience in SEO marketing I was wary about the "Google Hacking" SEO tricks many companies use to generate results. I choose Clickthrough after extensively researching their methods and can assure you this is SEO at it's core framework. We have seen great, long lasting results are will continue to work with Clickthrough because they are just that good! VAPOURIUM 👍.
Services provided: eCommerce Shopify SEO



As their client, Pro Climb enjoys working with Clickthrough. We started working with Clickthrough in mid-2020 and it has been a pleasure working with Glen and his team. Attention to detail, ethics, teamwork, and excellent client service are just a few of the attributes that come to mind when describing Clickthrough. Clickthrough played a significant role  in increasing our revenue through the challenging year of 2020. If you need a digital marketing company that takes the time to understand your business and creates marketing messages that truly reflect your business then I highly recommend you contact Clickthrough. Pro Climb ⭐⭐⭐⭐⭐
Services Provided: SEO, Google Ads and Digital Marketing Strategy