New Zealand SEO Services Company & Google Ads Agency
We generate excellent ‘clickthroughs’ from SEO Services & Google Ads for any company or eCommerce store. Here’s how we differentiate:
- We won't work with your competitors, we use a customised approach.
- A boutique ethos, that is grounded in relationships, integrity and service.
- Founded in 2009, with offices in Auckland & Wellington.
- We offer search implementation and training services, the choice is yours.
Tailor-made Search Engine Marketing Services for NZ Companies & eCommerce Stores
A modern organic search engine optimisation program must, at its core, generate compelling content that appeals to your target audience and Google’s algorithm. Let us demystify SEO and Google Ads for your business using a custom crafted search engine marketing approach that separates your company from the pack.
CONTACT OUR NEW ZEALAND SERVICES TEAM
Google SEO Auckland, SEO NZ or SEO services
If you Google highly competitive organic search terms, like SEO Auckland, SEO services or SEO NZ, you will see our website ranking consistently in the natural top search results pages.
Since 2009, we have created an advanced capability for getting New Zealand businesses excellent click throughs, using custom crafted SEM strategies that hit the mark.
List of Services
Client Testimonials
Vapourium, eCommerce SEO
"Given my experience in SEO marketing I was wary about the "Google Hacking" SEO tricks many companies use to generate results. I choose Clickthrough after extensively researching their methods and can assure you this is SEO at it's core framework. We have seen great, long lasting results are will continue to work with Clickthrough because they are just that good!"
Firefly, Small Business Local SEO
"I approached Clickthrough and a number of other agencies when I made the decision to improve the SEO standing of my business' website. There was a very clear reason why I chose Clickthrough: I was impressed with Glen Maguire's preparation and completely convinced that his desire to help me was sincere (and not just about the money). Months later I could not be happier with my decision."
Good Health, SEO & Google Ads
"We have used Clickthrough for a number of years. They are fabulous to work with and have improved our results considerably using ethical search engine marketing practices.
I have no hesitation recommending Clickthrough."
Servicing New Zealand's North and South Islands
Auckland City
Auckland's North Shore
Wellington City
Read our blogs and podcasts written by New Zealand SEO, Ads and Digital Marketing experts
Basic Guide to Core Web Vitals 2021
You can listen to this article here: Google is always coming up with new and innovative ways to improve the user experience for those browsing
Why Your Marketing Staff Need to Understand the SEO Basics
You can listen to this article here: Search engine optimisation (SEO) is not something you naturally know how to do. It’s a relatively new concept
What Is Your Real Source of Conversion?
You can listen to this article here: A quick glance at your Google Analytics will show you just what channel your customers used to access
The debate, PPC vs. Organic SEO
You can listen to this article here: Most businesses with a digital presence in New Zealand would have by now heard of the term ‘SEO’.
SEO Copywriting in 2020
You can listen to this article here: Content marketing has always played a significant role in drumming up interest in a product or service, even
Bing Advertising – Worth it in New Zealand?
You can listen to this article here: When you start looking at various advertising platforms for your business, there are a few key players. You
Frequently Asked Questions
What is Organic Search Engine Optimisation (SEO)?
Search Engine Optimisation is the process of helping a website and, if required, the local Google Maps listing of a business, rank better in the organic search engine results pages (SERPs).
This is in contrast to Google Ads, which is considered to be a “paid” form of search engine marketing.
How long will it take to get search engine results?
We live in a would of instantaneous gratuity where everything needs to happen immediately, including results.
However, we liken SEO to a marathon, more than a sprint, where you get results for continuous effort. Even AdWords takes ongoing nurturing.
How do I measure the ROI of my search campaigns?
With 80% of Aucklanders using a search engine before they buy, SEO is now established as a key tactic for generating results.
Here are a few tips to measure the effectiveness of your natural search program:
The goal of an SEO program is to generate click throughs from a search engine to your website or eCommerce store. The user then has to decide if they want to make a purchase or contact you.
As such, it is of vital importance that you also measure how well conversion related tactics are complimenting your SEO campaign. For example, heatmap tracking shows you what improvements need to be made to your web pages to convert more visitors from the search engines to sales.
Tracking organic rankings is key, especially when you group them into similar terms. Also benchmark your terms against competitors. Grouping similar terms allows you to pinpoint where your rankings are growing or in decline.
Remember, SEO is a marathon, not a sprint. Regular technical and onpage analysis of your SEO strategy is vital, especially when using open source CMS systems that can be buggy. So run an SEO audit of your strategy an a regular basis.
Ensure you analyse the backlink profile of your website. Unfortunately, linkspam and negative SEO tactics are now the norm in New Zealand. And its your company that gets penalised, not your SEO services provider, so run your own diligence and keep an eye on metrics such as your SEO trust score and monitor for spikes in referring domains and backlinks.
Is organic SEO the right choice for your business?
Consider the following points before you decide if an organic search engine optimisation program is right for your business.
Which search terms are you targeting? Are you operating in a highly competitive industry where you are trying to outrank established competitors that have deep pockets? Case in point, ranking for highly competitive search terms like “SEO Auckland” takes a lot more effort than targeting lower volume, less competitive search terms like “Search Engine optimisation Services New Zealand”.
Over 60% of clicks from the search engines come from organic search, not paid search (AdWords). But like all important sales tools, it takes constant time and effort to get a website to the top of the organic search engine results pages and stay there.
The days of using aggressive SEO tactics, such as keywords stuffing and buying excessive amounts of backlinks, are thankfully long gone. A modern SEO strategy requires regular amounts of excellent content, white hat link building and a focus on also improving the user experience (UX). Modern day search engine optimisation is a lot more labor intensive and costly to get right. Though the upside can be sensational.
The constant updates by search engines like Google, also ensure search engine optimisation remains a marathon, a battle against the SEO elements, to stay ahead of the game. A challenge we thoroughly enjoy, that also brings your business a lot of reward.
How much does search engine marketing cost?
Search Engine Optimisation is dynamic with many moving parts that can be beyond the control of your SEO Agency (e.g. Google Updates), which makes pricing an SEO project quite tough. Nonetheless, here are a few tips to guide how much money you should spend on your organic search program and how to discern between the various SEO pricing options:
Step 1
Start by setting your program goals. Ask your search marketing partner to benchmark performance, then forecast your SEO & Google Ads goals for the next 12 months. An example goal may be to increase sales from SEO by 45%. Be sure to set short (e.g. 3 month), medium term (6 month) and long term goals that help you understand if the program is on track.
Step 2
When you set your SEO goals, ensure your SEO company takes into account market factors such as the competitiveness of the search terms you are targeting with a SWOT analytics of your key competitors. Also ensure they conduct a detailed SEO audit of your domain and provide you with an initial roadmap of SEO activities, with pricing.
Step 3
Once you’ve set your goals, ask your agency to propose a plan with pricing to achieve those goals. Also be sure to ask which SEO services are included in their budget and which services are additional. For example website copy writing, onpage implementation and listing fees.
Tips to select the best organic SEO & PPC Agency
We live in a would of instantaneous gratuity where everything needs to happen immediately, including results.
However, we liken SEO to a marathon, more than a sprint, where you get results for continuous effort. Even AdWords takes ongoing nurturing.
Consider the following points before you decide if an organic search engine optimisation program is right for your business.
Which search terms are you targeting? Are you operating in a highly competitive industry where you are trying to outrank established competitors that have deep pockets? Case in point, ranking for highly competitive search terms like “SEO Auckland” takes a lot more effort than targeting lower volume, less competitive search terms like “Search Engine optimisation Services New Zealand”.
Over 60% of clicks from the search engines come from organic search, not paid search (AdWords). But like all important sales tools, it takes constant time and effort to get a website to the top of the organic search engine results pages and stay there.
The days of using aggressive SEO tactics, such as keywords stuffing and buying excessive amounts of backlinks, are thankfully long gone. A modern SEO strategy requires regular amounts of excellent content, white hat link building and a focus on also improving the user experience (UX). Modern day search engine optimisation is a lot more labor intensive and costly to get right. Though the upside can be sensational.
The constant updates by search engines like Google, also ensure search engine optimisation remains a marathon, a battle against the SEO elements, to stay ahead of the game. A challenge we thoroughly enjoy, that also brings your business a lot of reward.
