SEO NZ services company

New Zealand SEO Services Company & Google Ads Agency

We generate excellent ‘clickthroughs’ from SEO Services & Google Ads for any company or eCommerce store. Here’s how we differentiate:

Tailor-made Search Engine Marketing Services for NZ Companies & eCommerce Stores

A modern organic search engine optimisation program must, at its core, generate compelling content that appeals to your target audience and Google’s algorithm. Let us demystify SEO and Google Ads for your business using a custom crafted search engine marketing approach that separates your company from the pack.

CONTACT OUR NEW ZEALAND SERVICES TEAM

Google SEO Auckland, SEO NZ or SEO services

If you Google highly competitive organic search terms, like SEO Auckland, SEO services or SEO NZ, you will see our website ranking consistently in the natural top search results pages. 

Since 2009, we have created an advanced capability for getting New Zealand businesses excellent click throughs, using custom crafted SEM strategies that hit the mark. 

List of Services

Client Testimonials
eCommerce-SEO-testimonial

Vapourium, eCommerce SEO

"Given my experience in SEO marketing I was wary about the "Google Hacking" SEO tricks many companies use to generate results. I choose Clickthrough after extensively researching their methods and can assure you this is SEO at it's core framework. We have seen great, long lasting results are will continue to work with Clickthrough because they are just that good!"

SEO case study

Firefly, Small Business Local SEO

 "I approached Clickthrough and a number of other agencies when I made the decision to improve the SEO standing of my business' website. There was a very clear reason why I chose Clickthrough: I was impressed with Glen Maguire's preparation and completely convinced that his desire to help me was sincere (and not just about the money). Months later I could not be happier with my decision."

Good Health, SEO & Google Ads

"We have used Clickthrough for a number of years. They are fabulous to work with and have improved our results considerably using ethical search engine marketing practices.

I have no hesitation recommending Clickthrough."

Servicing New Zealand's North and South Islands

Auckland City

Auckland's North Shore

Wellington City

Read our blogs and podcasts written by New Zealand SEO, Ads and Digital Marketing experts

SEO Copywriting
Clickthrough SEO & Google Ads Blog
SEO Copywriting in 2020

You can listen to this article here: Content marketing has always played a significant role in drumming up interest in a product or service, even

Read More »
Frequently Asked Questions
What is SEO?
What is Organic Search Engine Optimisation (SEO)?

Search Engine Optimisation is the process of helping a website and, if required, the local Google Maps listing of a business, rank better in the organic search engine results pages (SERPs). 

This is in contrast to Google Ads, which is considered to be a “paid” form of search engine marketing.

organic-search-engine-marketing-tips
How long will it take to get search engine results?​

We live in a would of instantaneous gratuity where everything needs to happen immediately, including results.

However, we liken SEO to a marathon, more than a sprint, where you get results for continuous effort. Even AdWords takes ongoing nurturing.

natural SEO results
How do I measure the ROI of my search campaigns?

With 80% of Aucklanders using a search engine before they buy, SEO is now established as a key tactic for generating results.

Here are a few tips to measure the effectiveness of your natural search program:
The goal of an SEO program is to generate click throughs from a search engine to your website or eCommerce store. The user then has to decide if they want to make a purchase or contact you. 

As such, it is of vital importance that you also measure how well conversion related tactics are complimenting your SEO campaign. For example, heatmap tracking shows you what improvements need to be made to your web pages to convert more visitors from the search engines to sales.

Tracking organic rankings is key, especially when you group them into similar terms. Also benchmark your terms against competitors. Grouping similar terms allows you to pinpoint where your rankings are growing or in decline.

Remember, SEO is a marathon, not a sprint. Regular technical and onpage analysis of your SEO strategy is vital, especially when using open source CMS systems that can be buggy. So run an SEO audit of your strategy an a regular basis.

Ensure you analyse the backlink profile of your website. Unfortunately, linkspam and negative SEO tactics are now the norm in New Zealand. And its your company that gets penalised, not your SEO services provider, so run your own diligence and keep an eye on metrics such as your SEO trust score and monitor for spikes in referring domains and backlinks.

Tips-to-select-an-SEO-agency
Is organic SEO the right choice for your business?

Consider the following points before you decide if an organic search engine optimisation program is right for your business.

Which search terms are you targeting? Are you operating in a highly competitive industry where you are trying to outrank established competitors that have deep pockets? Case in point, ranking for highly competitive search terms like “SEO Auckland” takes a lot more effort than targeting lower volume, less competitive search terms like “Search Engine optimisation Services New Zealand”.

Over 60% of clicks from the search engines come from organic search, not paid search (AdWords).  But like all important sales tools, it takes constant time and effort to get a website to the top of the organic search engine results pages and stay there.

The days of using aggressive SEO tactics, such as keywords stuffing and buying excessive amounts of backlinks, are thankfully long gone. A modern SEO strategy requires regular amounts of excellent content, white hat link building and a focus on also improving the user experience (UX). Modern day search engine optimisation is a lot more labor intensive and costly to get right. Though the upside can be sensational.

The constant updates by search engines like Google, also ensure search engine optimisation remains a marathon, a battle against the SEO elements, to stay ahead of the game. A challenge we thoroughly enjoy, that also brings your business a lot of reward.

SEO costs
How much does search engine marketing cost?​

Search Engine Optimisation is dynamic with many moving parts that can be beyond the control of your SEO Agency (e.g. Google Updates), which makes pricing an SEO project quite tough. Nonetheless, here are a few tips to guide how much money you should spend on your organic search program and how to discern between the various SEO pricing options:

Step 1

Start by setting your program goals. Ask your search marketing partner to benchmark performance, then forecast your SEO & Google Ads goals for the next 12 months. An example goal may be to increase sales from SEO by 45%. Be sure to set short (e.g. 3 month), medium term (6 month) and long term goals that help you understand if the program is on track.

Step 2

When you set your SEO goals, ensure your SEO company takes into account market factors such as the competitiveness of the search terms you are targeting with a SWOT analytics of your key competitors. Also ensure they conduct a detailed SEO audit of your domain and provide you with an initial roadmap of SEO activities, with pricing.

Step 3

Once you’ve set your goals, ask your agency to propose a plan with pricing to achieve those goals. Also be sure to ask which SEO services are included in their budget and which services are additional. For example website copy writing, onpage implementation and listing fees.

How to select an SEO agency
Tips to select the best organic SEO & PPC Agency

We live in a would of instantaneous gratuity where everything needs to happen immediately, including results.

However, we liken SEO to a marathon, more than a sprint, where you get results for continuous effort. Even AdWords takes ongoing nurturing.

Consider the following points before you decide if an organic search engine optimisation program is right for your business.

Which search terms are you targeting? Are you operating in a highly competitive industry where you are trying to outrank established competitors that have deep pockets? Case in point, ranking for highly competitive search terms like “SEO Auckland” takes a lot more effort than targeting lower volume, less competitive search terms like “Search Engine optimisation Services New Zealand”.

Over 60% of clicks from the search engines come from organic search, not paid search (AdWords).  But like all important sales tools, it takes constant time and effort to get a website to the top of the organic search engine results pages and stay there.

The days of using aggressive SEO tactics, such as keywords stuffing and buying excessive amounts of backlinks, are thankfully long gone. A modern SEO strategy requires regular amounts of excellent content, white hat link building and a focus on also improving the user experience (UX). Modern day search engine optimisation is a lot more labor intensive and costly to get right. Though the upside can be sensational.

The constant updates by search engines like Google, also ensure search engine optimisation remains a marathon, a battle against the SEO elements, to stay ahead of the game. A challenge we thoroughly enjoy, that also brings your business a lot of reward.