NZ SEO Services Company

Search Engine Optimisation is the process of helping a website and, if required, the local Google Maps listing of a business, rank better in the organic search engine results pages (SERPs). 

This is in contrast to Google Ads, which is considered to be a “paid” form of search engine marketing.

Simple SEO Glossary

• SEO, also known as organic SEO, organic search and natural search. Not to be confused with search marketing, which encompasses SEO & Paid Search. Also not to be confused with SEM (Search Engine Marketing), which is paid search e.g. AdWords. 
• Onpage or onsite SEO, is the process of optimising your website to improve organic rankings. This means we optimise elements on your site such as your copy, meta tags and site speed. 
• Offsite SEO or link building, is the process we follow to encourage other external websites, to link back to yours. 
• Google Maps or Local SEO, is the process we follow to get your business appearing the Google Maps search results when Googlers search using local modifiers e.g. Auckland SEO Services or SEO Services near me. 

We live in a would of instantaneous gratuity where everything needs to happen immediately, including results.

However, we liken SEO to a marathon, more than a sprint, where you get results for continuous effort. Even AdWords takes ongoing nurturing.

With 80% of Aucklanders using a search engine before they buy, SEO is now established as a key tactic for generating results.

Here are a few tips to measure the effectiveness of your natural search program:
The goal of an SEO program is to generate click throughs from a search engine to your website or eCommerce store. The user then has to decide if they want to make a purchase or contact you. 

As such, it is of vital importance that you also measure how well conversion related tactics are complimenting your SEO campaign. For example, heatmap tracking shows you what improvements need to be made to your web pages to convert more visitors from the search engines to sales.

Tracking organic rankings is key, especially when you group them into similar terms. Also benchmark your terms against competitors. Grouping similar terms allows you to pinpoint where your rankings are growing or in decline.

Remember, SEO is a marathon, not a sprint. Regular technical and onpage analysis of your SEO strategy is vital, especially when using open source CMS systems that can be buggy. So run an SEO audit of your strategy an a regular basis.

Ensure you analyse the backlink profile of your website. Unfortunately, linkspam and negative SEO tactics are now the norm in New Zealand. And its your company that gets penalised, not your SEO services provider, so run your own diligence and keep an eye on metrics such as your SEO trust score and monitor for spikes in referring domains and backlinks.

Consider the following points before you decide if an organic search engine optimisation program is right for your business.

Which search terms are you targeting? Are you operating in a highly competitive industry where you are trying to outrank established competitors that have deep pockets? Case in point, ranking for highly competitive search terms like “SEO Auckland” takes a lot more effort than targeting lower volume, less competitive search terms like “Search Engine optimisation Services New Zealand”.

Over 60% of clicks from the search engines come from organic search, not paid search (AdWords). But like all important sales tools, it takes constant time and effort to get a website to the top of the organic search engine results pages and stay there.

The days of using aggressive SEO tactics, such as keywords stuffing and buying excessive amounts of backlinks, are thankfully long gone. A modern SEO strategy requires regular amounts of excellent content, white hat link building and a focus on also improving the user experience (UX). Modern day search engine optimisation is a lot more labor intensive and costly to get right. Though the upside can be sensational.

The constant updates by search engines like Google, also ensure search engine optimisation remains a marathon, a battle against the SEO elements, to stay ahead of the game. A challenge we thoroughly enjoy, that also brings your business a lot of reward.

Search Engine Optimisation is dynamic with many moving parts that can be beyond the control of your SEO Agency (e.g. Google Updates), which makes pricing an SEO project quite tough.

Read more about SEO packages or read below for a few tips to guide how much money you should spend on your organic search program and how to discern between the various SEO pricing options:

Step 1

Start by setting your program goals. Ask your search marketing partner to benchmark performance, then forecast your SEO & Google Ads goals for the next 12 months. An example goal may be to increase sales from SEO by 45%. Be sure to set short (e.g. 3 month), medium term (6 month) and long term goals that help you understand if the program is on track.

Step 2

When you set your SEO goals, ensure your SEO company takes into account market factors such as the competitiveness of the search terms you are targeting with a SWOT analytics of your key competitors. Also ensure they conduct a detailed SEO audit of your domain and provide you with an initial roadmap of SEO activities, with pricing.

Step 3

Once you’ve set your goals, ask your agency to propose a plan with pricing to achieve those goals. Also be sure to ask which SEO services are included in their budget and which services are additional. For example website copy writing, onpage implementation and listing fees.

We live in a would of instantaneous gratuity where everything needs to happen immediately, including results.

However, we liken SEO to a marathon, more than a sprint, where you get results for continuous effort. Even AdWords takes ongoing nurturing.

Consider the following points before you decide if an organic search engine optimisation program is right for your business.

Which search terms are you targeting? Are you operating in a highly competitive industry where you are trying to outrank established competitors that have deep pockets? Case in point, ranking for highly competitive search terms like “SEO Auckland” takes a lot more effort than targeting lower volume, less competitive search terms like “Search Engine optimisation Services New Zealand”.

Over 60% of clicks from the search engines come from organic search, not paid search (AdWords).  But like all important sales tools, it takes constant time and effort to get a website to the top of the organic search engine results pages and stay there.

The days of using aggressive SEO tactics, such as keywords stuffing and buying excessive amounts of backlinks, are thankfully long gone. A modern SEO strategy requires regular amounts of excellent content, white hat link building and a focus on also improving the user experience (UX). Modern day search engine optimisation is a lot more labor intensive and costly to get right. Though the upside can be sensational.

The constant updates by search engines like Google, also ensure search engine optimisation remains a marathon, a battle against the SEO elements, to stay ahead of the game. A challenge we thoroughly enjoy, that also brings your business a lot of reward.

Clickthrough has offices in Auckland City, Auckland's North Shore and Wellington central. Here's a quick list of our office locations:

• Auckland City: Level 27, PWC Tower, 188 Quay Street, Auckland 1010, New Zealand.
• Auckland's North Shore: 1/15 William Pickering Drive, Rosedale, Auckland 0632.
• Orewa, Rodney Unit W8 Moana Avenue, Stanmore Bay, Orewa, Auckland 0931, NZ.
• Wellington Central: 157 Lambton Quay, Wellington 6011, New Zealand.