We live in a would of instantaneous gratuity where everything needs to happen immediately, including results.
However, we liken SEO to a marathon, more than a sprint, where you get results for continuous effort. Even AdWords takes ongoing nurturing.
Consider the following points before you decide if an organic search engine optimisation program is right for your business.
Which search terms are you targeting? Are you operating in a highly competitive industry where you are trying to outrank established
competitors that have deep pockets? Case in point, ranking for highly competitive search terms like “SEO Auckland” takes a lot more effort
than targeting lower volume, less competitive search terms like “Search Engine optimisation Services New Zealand”.
Over 60% of clicks from the search engines come from organic search, not paid search (AdWords). But like all important sales
tools, it takes constant time and effort to get a website to the top of the organic search engine results pages and stay there.
The days of using aggressive SEO tactics, such as keywords stuffing and buying excessive amounts of backlinks, are thankfully long gone. A
modern SEO strategy requires regular amounts of excellent content, white hat link building and a focus on also improving the user experience
(UX). Modern day search engine optimisation is a lot more labor intensive and costly to get right. Though the upside can be sensational.
The constant updates by search engines like Google, also ensure search engine optimisation remains a marathon, a battle against the SEO
elements, to stay ahead of the game. A challenge we thoroughly enjoy, that also brings your business a lot of reward.