Link Building Outreach SEO Services

Link Building, also known as link outreach services, remains an important SEO tactic for websites and eCommerce stores. Read below for an overview of the key options SEO providers use to acquire backlinks from external websites. 

What is link building?

Link building is the process SEO companies use to acquire hyperlinks from external websites to your own.

For example, a hyperlink from a page on the NZ Herald to a page on this website would be considered a backlink. One website (e.g. the NZ Herald) can link from multiple pages to your website creating +10,000 backlinks. 

Generally, because the backlinks come from an external website that you do not control, they can be removed at any time. 

We recommend reading Google’s Guidelines on Link Schemes before undertaking an SEO link building program.

Why are backlinks important for SEO?

Google views the  the number and quality of inbound links (hyperlinks from an external website) to a page on your website as an important SEO ranking factor.

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Link Building Terminology

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This term refers to the links that are pointing to your site from another site. People also call them simply “links”, referring links, inbound links, and incoming links.

Content Marketing

Often viewed as a nicer way of saying that you’re building links, content marketing is the practice of creating content that can naturally attract links after it’s been shared.

Domain Authority

Domain Authority is a metric created by Moz to predict how well a site will rank.

Inbound Links

Links pointing to your site from another site are called inbound links as opposed to outbound links, which are links pointing from your site to another.

Off Page

Link building is an off page SEO practice as it does not require working directly with the website.


Outreach is the practice of contacting sites that you’d like to link to your site, whether by email, the phone, or social media.

Trust Flow

This is a trademark Majestic metric that measures the categorization of a website.

Frequently Asked Questions

Yes, because backlinks come from external websites that you do not control, they can be rernoved at any time. It’s important to monitor your backlink profile and ensure the links pointing to your site remain active.

Link building, the process of acquiring hyperlinks from external websites to your own, is an important SEO tactic. Google considers the nurnber
and quality of inbound links as a significant ranking factor for websites.

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