Making The Right Move Outsourcing Or Training For Google Ads Success

Making the Right Move: Outsourcing or Training for Google Ads Success

You can listen to this article here: Many businesses face a dilemma when it comes to their online advertising. Do you outsource your Google Ads management? Or do you get training for your staff to handle advertising in-house? According to recent studies, 65% of small-to-midsized businesses run pay-per-click (PPC) campaigns. Should you follow suit, what […]

How To Keep Ahead Of Google Algorithm Updates

How to Keep Ahead of Google Algorithm Updates

You can listen to this article here: Google’s search algorithm constantly evolves, making it challenging for businesses and marketers to maintain a top position in search results. Contents Content is Key to Ranking Well on Google Keep an eye on SEO Industry Updates Monitoring Your Website One week you rank well for your key search […]

How Has Bing Improved With Ai And Machine Learning

How Has Bing Improved with AI and Machine Learning?

You can listen to this article here: The internet is constantly evolving, and search engine companies are racing to out-innovate each other. Bing, however, has surged ahead of the pack with their latest offering, the AI language model Chat GPT. By leveraging this cutting-edge technology, Bing can better understand and cater to their users’ needs, […]

Google Analytics 4 Tips

Google Analytics 4 Migration Tips

Tips for Migrating to Google Analytics 4 (GA4) Running a website, e-commerce store, or sale app without Google Analytics is like punching in the dark. You don’t see your target. What is Google Analytics? Google Analytics is a free tool that enables you to keep track of your visitors by collecting important data about them.The […]

Getting Familiar With Google Optimize

Getting Familiar With Google Optimize

You can listen to this article here: In recent years, Google has pulled out all the stops to make sure everyday small and large business owners can optimise and tailor their sites to specific internet users rather than users as a whole. Contents What is Google Optimize? Google Optimize Features How Does SEO Work With […]

The Need For Speed Why Fast Websites Are Crucial In 2021 And Beyond

The Need for Speed - Why Fast Websites Are Crucial in 2023 and Beyond

You can listen to this article here: Think about how many times you’ve exited out of a website because it didn’t provide a user-friendly experience. It might have had poor loading time or didn’t function properly on your desktop or mobile device. Contents It Creates An Overall Better User Experience Mobile Page Speed is a […]

A Basic Guide To Google Web Stories 2021

A Basic Guide to Google Web Stories

You can listen to this article here: You may have noticed that your favourite social media platforms are jumping on the story bandwagon in recent years. You can tap your screen multiple times and enjoy an immersive story experience that entertains and informs at the same time. Contents What Are Google Web Stories? How to […]

Accelerated Mobile Page Amp Tips

The Importance of a Quick Website Load Speed

You can listen to this article here: Is your website lightning quick on desktop and mobile? Any business owner with a website or eCommerce store needs to know the answer to this question. People are impatient and a slow website will have them bouncing in a matter of seconds. If you can speed up your website it […]

A Guide To Google Ad Certification

A Guide to Google Ad Certification

You can listen to this article here:   Have you ever heard someone refer to themselves as a Google Ads certified professional? This isn’t a self-proclaimed title. Instead, people with that title have undertaken Google Ad certification assessments to be able to provide Google services to others. Contents What Are Google Ad Certificates? What Google […]

Seo Competition Growing Across New Zealand Ppc Vs Organic

The debate, PPC vs. Organic SEO

You can listen to this article here: Most businesses with a digital presence in New Zealand would have by now heard of the term ‘SEO’. It means search engine optimisation, andis the process of optimising your website and digital offerings to generate leads or sales from the search engine results (Google). Contents PPC vs. Organic […]