ROAS is an industry term that stands for Return on Advertising Spend, how much money your campaigns generate for every dollar spent on
Effective ROAS is influenced by factors such as:
- competitor activity
- the performance of your website
- your value proposition
- how well we optimise your ads account
- the amount of money you spend
- your Google Ads quality score
Generally, Google cost-per-click (CPC) services can deliver immediate results as your ads will immediately appear in a prominent position in
Google’s search results.
However, the reality of Google Ads is that it needs constant monitoring and adjustment to achieve consistent results. As a rule of thumb,
the more time we get to work on your ads account, the more likely it will achieve consistent ROAS growth.