Conversion Rate Optimisation (CRO)

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Generate more revenue from visitors to your website by compelling them to take specific actions. 

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How does CRO work?

A website needs ongoing analysis and adjustment to boost performance. Conversion Rate Optimization (CRO) is the process we follow when studying your customer’s quantitative and qualitative behavior to improve the conversion rate of website visitors to goals such as making a purchase, signing up to an email marketing program or contacting your sales team. 

We used advanced research methods such as Google Analytics, heat maps, mouse recording, click-to-call tracking, conversion funnel optimisation, and A/B testing and onsite questionnaires. 

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Sick and tired of wasting money?

So you’ve tried SEO, Google and Facebook ads and haven’t received the revenue climb you were promised? Acquiring quality visitors to your website is an important first step. However, if they can’t find what they anticipated, they will leave in droves and tell their friends not to bother.  

To make a sale you require quality traffic coming to your website whilst providing an intuitive user experience that helps visitors find what they are looking for, quickly. 

Our robust data-driven approach will uncover stubborn bottlenecks and friction points that are hindering your visitors from making a sale. Then we will help you patch those conversion holes.

What is Google Analytics Performance tracking?

A website without data driven analysis is like a boat without a rudder. Our favorite web analytics tool is Google Analytics, a ‘freemium’ web analytics service offered by Google that tracks and reports website traffic.

It is the most widely used web analytics service online. We offer a range of analytics tracking services such as easy to interpret reports that track the performance of your online marketing activities against their goals.

What is Visual Website Analytics and Heatmap tracking?

Heatmap analysis allows us to get an intuitive, visual picture of where people clicked on a web page on your site. 

With heat map tracking we are able to see where people click on a web page, how many people click on which elements on the web page, how far down the page they scroll and helps determine where people are abandoning a page. 

This lets us see what’s hot and what’s not, so we can make changes that increase the conversion rate of visitors to your website goals.

What is A/B Website Split Testing?

A/B testing (sometimes referred to as split testing) is the analytical process of comparing two variations of a design element on a web page against each other, to identify which one performs better at achieving a predefined objective.

With an A/B split test there’s an A version (called the control) and a B version (called the variation).

During the A/B test, visitors to the page you are testing on your website are randomly divided into two segments as they enter a site: half are placed in “segment A”, while the other half go into “segment B”. Each segment is then shown a variation of a specific design element of your choice.

Benefits of A/B Split Tests

  • A/B split testing allows you to create a best possible website, grounded in live customer data
  • A/B testing helps you improve the results your website generates
  • A/B conversion tests reduce wheel spinning with web design decisions
  • split tests allow you to test web design elements before a new site goes live

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Clients Testimonials

Given my experience in SEO marketing I was wary about the "Google Hacking" SEO tricks many companies use to generate results. I choose Clickthrough after extensively researching their methods and can assure you this is SEO at it's core framework. We have seen great, long lasting results are will continue to work with Clickthrough because they are just that good! ⭐⭐⭐⭐⭐.
Services provided: eCommerce Shopify SEO

It has been a pleasure working with Glen and his team. Attention to detail, ethics, teamwork, and excellent client service are just a few of their attributes. Clickthrough played a significant role  in increasing our revenue through the challenging year of 2020. If you need a digital marketing company that takes the time to understand your business and creates marketing messages that truly reflect your business then I highly recommend you contact Clickthrough. ⭐⭐⭐⭐⭐
Services Provided: SEO, SEM and Digital Strategy

The ClickThrough team has been incredibly proactive in helping us improve our organic website ranking. They are real experts and have had an answer to every SEO related question I have had. They reply promptly to urgent queries and are a pleasure to work with. I would recommend them to anyone who’s looking for help with SEO⭐⭐⭐⭐⭐.
Services Provided: Organic Search (SEO).
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