New Zealand has officially entered a recession, compelling businesses to reevaluate their budgets and resource allocation strategies to navigate this challenging period successfully. In such times, marketing budgets often become the first casualty, resulting in greater losses for those who scale back or eliminate their marketing efforts. However, research reveals a remarkable opportunity for businesses to not only weather the storm but also thrive.
According to a recent study, companies that increased their marketing budgets during the recession experienced a substantial 20% increase in sales compared to pre-recession levels. This highlights the significance of maintaining and even enhancing marketing efforts during economic downturns.
In this blog, we will explore a practical approach to bolstering your marketing team’s capabilities by developing in-house essential Search Engine Optimization (SEO) skills. By leveraging SEO expertise, you can achieve sustainable growth and ensure your business remains visible and competitive amidst the challenges of a recessionary climate.
What Are the Benefits of Upskilling Your Marketing Team?
Maintaining and increasing your marketing efforts during a recession can have a number of benefits for your business and your marketing team. One key aspect to focus on is upskilling your marketing team, particularly in the area of search engine optimisation (SEO). In today’s digital landscape, SEO plays a vital role in the success of businesses.
By developing SEO skills within your in-house team, you gain better control over your online presence, enjoy faster response times, and benefit from a deeper understanding of your brand and industry. Having a specialised SEO team within your organisation offers a competitive advantage that can make a significant impact on your overall marketing strategy.
What Skills Can You Learn from SEO Training?
There are a number of key skills that your team can learn to help your business thrive in the digital landscape, and one crucial area to focus on is SEO. To excel in SEO, your marketing team should develop key skills such as keyword research, on-page optimization, technical SEO, link building outreach, content creation, and analytics. By investing in SEO training, you can equip your team with the knowledge and tools necessary to enhance your online visibility and drive organic traffic to your website.
Additionally, provide them with recommended tools, software, and online resources that can support their SEO skill development, ranging from keyword research tools to SEO plugins and industry blogs. Platforms like Semrush, Ahrefs, or Majestic can be invaluable in their learning journey. Upskilling your team in SEO not only benefits your business but also helps them feel more fulfilled and confident in their individual growth and professional development.
Where Can You Get SEO Training?
Everybody learns differently, some may prefer to read through online resources themselves and slowly but surely learn what they need to know. For others, Clickthrough offers comprehensive and customised SEO training to help get your team up to speed quickly. However, it’s important to remember that SEO constantly evolves, and staying ahead requires continuous learning. Collaborating with external SEO experts in Auckland or agencies to complement your in-house team’s skills and resources. These partnerships can bring additional expertise and perspectives to your SEO initiatives.
To ensure the effectiveness of your in-house SEO efforts, it’s crucial to measure success using key performance indicators (KPIs), analytics tools, and reporting frameworks. This data-driven approach will allow you to track progress, identify areas for improvement, and make informed decisions to optimise your website’s visibility and rankings. With the right combination of training, collaboration, and measurement, your team will be well-equipped to navigate the ever-changing world of SEO.
The difficulty of SEO varies among industries. Some may be nearly impossible to rank first on Google, whereas others might have minimal competition. However, regardless of the industry, staying up-to-date with SEO industry trends is crucial for success. It is essential to encourage continuous learning within your team and provide them with resources to stay informed about the latest trends and algorithm updates.
Overcoming challenges in building in-house SEO expertise is common, but you can overcome them with clear communication, ongoing training, and addressing specific obstacles. Resources like Search Engine Journal can be a great asset for your team to stay up to date with the ever-evolving world of SEO. Investing in your team’s knowledge and adapting to the changing landscape can position your website or business for long-term success in the competitive digital realm.
How long does it typically take to develop SEO skills?
The time it takes to develop SEO skills can vary depending on the individual’s dedication, prior knowledge, and learning resources, but it typically takes several months to a year to gain a solid understanding and proficiency in SEO techniques and strategies.
How does SEO training benefit an in-house marketing team?
Developing SEO skills can benefit an in-house marketing team by improving their ability to drive organic traffic, increase website visibility, and enhance overall online marketing strategies.