The Growing Trend of Business Training
Business owners worldwide are increasingly investing in upskilling their teams. In fact, a recent study by the Training Industry found that the corporate training market is expected to grow at a compound annual growth rate (CAGR) of 8% through 2027 (source). This surge in training demand is largely driven by the rising accessibility of digital marketing tools, which have become easier to use and more cost-effective. Now, even small teams can harness the power of sophisticated platforms to achieve big results.
Why In-House Digital Marketing is Essential for SMEs
1. Stay Agile in a Competitive Market
In uncertain economic conditions, agility is key. With in-house digital marketing expertise, your team can respond quickly to changes in the market, launch campaigns faster, and adjust strategies without the delays and costs of working through an external agency.
2. Cost Savings Without Compromising Quality
Outsourcing digital marketing can be expensive, with agency fees eating into already stretched budgets. By bringing these skills in-house, you can allocate more of your budget directly to campaigns that deliver measurable ROI.
3. Tools Are Easier to Use Than Ever
Thanks to advancements in AI and automation, digital marketing tools are now more user-friendly and efficient. Platforms like Google Ads, social media schedulers, and email marketing software allow businesses to execute sophisticated campaigns with minimal technical expertise. This accessibility makes in-house management not just feasible but highly effective.
4. Manage Agencies More Effectively
Even if you still rely on an agency for certain tasks, having in-house knowledge ensures you’re in control. You’ll be better equipped to evaluate strategies, hold agencies accountable, and collaborate on achieving your goals.
Upskill Your Team with Digital and AI Training
To support SMEs during these challenging times, we offer a range of
digital marketing courses
designed to empower your team with practical skills. But we don’t stop there—we also provide
cutting-edge AI training courses to help you automate and optimize your marketing efforts. Here’s what you can gain:
1. Master Automation Tools
AI-powered tools can significantly reduce the workload of managing your digital marketing campaigns. Learn how to use automation for tasks like lead generation, email campaigns, and social media management. These tools not only save time but also enhance precision and personalization.
2. Build a Future-Proof Strategy
AI and automation are no longer optional; they’re essential for staying competitive. Our courses teach you how to integrate these technologies into your marketing strategy, ensuring your business remains ahead of the curve.
3. Immediate, Measurable Impact
With our hands-on training, you’ll walk away with actionable strategies that deliver results. Many of our clients report increased website traffic, better lead conversion rates, and higher customer engagement after completing our training.
Why Choose Clickthrough for Your Training?
At Clickthrough, we’ve been helping New Zealand businesses navigate the digital landscape since 2009. Our boutique approach ensures personalized support and exclusive access to our expertise. Here’s what sets us apart:
- Expert Trainers: Learn from professionals with years of experience in
SEO,
Google Ads, Social Media, AI and
Generative AI .
- Tailored Learning: Our courses are customized to meet the unique needs of your business.
- Ongoing Support: We provide follow-up coaching and resources to help you implement your learning effectively.
Take the First Step Today
Don’t let the recession dictate your business’s future. By investing in training, you can take control of your digital marketing, reduce costs, and achieve better results. Whether you’re looking to upskill your team or explore the power of AI, we have a course to suit your needs. Visit Clickthrough to learn more and enrol today. Don’t Wait—Act Now.
