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Stop Renting Your SEO & AI Search Strategy. Build It In-House.
We help New Zealand and Australian businesses build their own SEO and AI Search capability through private, customised workshops guided by a detailed AI SEO audit.
Your team learns practical, AI-powered workflows tailored to your website, market and goals—supported by expert coaching to help you generate more qualified leads and online sales from Google, ChatGPT, Gemini, Claude and emerging AI search platforms.
Build AI Search Capability That Lasts
Replace agency dependence with the knowledge, tools and AI-powered workflows needed to manage SEO and AI Search in-house. Every workshop is customised to your business and delivered live by an experienced AI Search and SEO expert.
Build Internal Capability
Develop the knowledge, skills and AI workflows needed to confidently manage SEO, GEO and AI Search within your own team.
Own Your Search Strategy
Replace agency dependency with practical frameworks, reporting and governance that put your team in control.
Work Smarter With AI
Use AI to accelerate research, content planning, optimisation, reporting and competitive analysis.
Prepare For What's Next
Build a future-ready search capability that keeps your organisation visible as AI assistants increasingly influence how customers discover, compare and buy.
How We Build Your AI Search Capability
01
AI Search Capability Audit
We begin with a comprehensive AI Search and SEO audit to benchmark your visibility, identify opportunities and tailor every workshop to your business.
02
Develop Your Search Roadmap
Together we'll create a prioritised AI Search roadmap that balances SEO and AI Search (GEO), focusing on the highest-impact opportunities first.
03
Build Internal Capability
Through live, customised workshops and coaching, your team learns practical AI Search workflows tailored to your website, market and goals.
04
Implement AI Workflows
Your team applies new workflows immediately, using AI to streamline research, content creation, reporting and optimisation.
05
Ongoing Expert Support
As AI Search evolves, we're available for ongoing coaching, reviews and strategic advice to help your team stay ahead.
Outcome: Your team has the knowledge, roadmap and practical skills to manage SEO and AI Search internally.
Why Our AI Search Workshops?
In more than 17 years of running a search marketing agency, I've never seen a shift as significant as AI Search.
For the first time in decades, businesses have an opportunity to establish authority on a completely new discovery channel before it becomes saturated. Early adopters won't just gain visibility—they'll influence how AI platforms understand and recommend their business.
The value of these opportunities is also different. People using ChatGPT, Google AI Overviews, Gemini and Perplexity are often asking detailed, high-intent questions. They're not casually browsing; they're actively looking for trusted providers, advice and recommendations.
Most organisations are still treating AI Search as "SEO with a new name". It isn't.
Our workshops help marketing teams and business leaders understand how AI search really works, how it differs from traditional SEO, and what practical steps they can take today to improve visibility across both search engines and AI platforms.
Every workshop is tailored to your organisation, combining over two decades of search marketing experience with specialist
AI expertise to deliver practical strategies your team can implement immediately.
WHAT YOU GET
Everything You Need to Build AI Search Capability
Every AI Search Workshop includes practical deliverables that help your team build lasting capability—not just knowledge. You'll leave with a clear roadmap, reusable resources and the confidence to manage AI Search in-house.
AI Search Audit
Receive a comprehensive assessment of your website's visibility across ChatGPT, Google AI Overviews, Gemini, Claude and other AI search platforms, highlighting strengths, gaps and improvement opportunities.
Prioritised AI Search Roadmap
A practical, prioritised action plan outlining the highest-impact opportunities to improve your visibility across both traditional search engines and AI-powered search platforms.
Expert Coaching
Learn directly from an experienced AI Search and SEO specialist with more than 20 years of digital marketing experience, gaining practical insights that generic online courses can't provide.
Build Internal Capability
Develop an AI Search capability your organisation owns. Your team will gain the skills, workflows and confidence to continually improve search performance without relying on external agencies.
Customised Training Resources
Receive workshop recordings, customised training materials, prompts, frameworks and supporting resources tailored to your business, ensuring your team can continue learning long after the workshop.
Ongoing Advisory Support
Need help after the workshop? We offer optional coaching and advisory sessions to review progress, answer questions and help your team stay ahead as AI Search continues to evolve.
Frequently Asked Questions
Is the workshop delivered in person or online?
Both. We typically deliver AI Search workshops in person at your office anywhere in New Zealand or Australia, as this provides the best learning experience. Virtual workshops are also available for remote teams.
How much does an AI Search workshop cost?
Every workshop is tailored to your organisation, industry and goals, so pricing depends on factors such as the level of customisation, number of participants, location and whether discovery interviews are included. Contact us for a tailored proposal and indicative pricing.
How long does the programme take?
Most organisations complete the programme over four weeks. Through a combination of practical workshops, real-world exercises and guided implementation, your team will develop the knowledge and confidence to become proficient users of AI search tools such as ChatGPT, Gemini and Claude—and understand how to improve your organisation's visibility within AI search results.
AI Search Workshop Enquiry
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