A Guide To Google Ad Certification

A Guide to Google Ad Certification

You can listen to this article here:   Have you ever heard someone refer to themselves as a Google Ads certified professional? This isn’t a self-proclaimed title. Instead, people with that title have undertaken Google Ad certification assessments to be able to provide Google services to others. Contents What Are Google Ad Certificates? What Google […]

Ethical Marketing And Why Its The Best Option For Your Business

Ethical Marketing and Why It’s the Best Option for Your Business

You can listen to this article here: Ethics are something that every business aims to have in every facet of their business. They want their staff to be ethical, their practices, and even their customers. Contents What is Ethical Marketing? Ethical Marketing Principles What is Unethical Marketing? Black Hat Marketing What Are Some of the […]

Upskill With Elearning

Upskill with eLearning

For several years, businesses have been transitioning from traditional bricks and mortar models to those that incorporate an online and digital presence. That transition might have been slow, but efforts were certainly ramped up as the respiratory disease COVID-19 spread throughout the world. Now, businesses are making sure they can provide service during New Zealand’s alert level […]

Business Advice During Covid 19

Action is the antidote…

We’re in extraordinary times as a coronavirus called COVID-19 has the world firmly in its grasp. But even though everyday life and business feels uncertain at this point, and every fibre in your being says stop spending money, there has to be a voice of reason that says otherwise. Spend money to make money…​ After all, if there’s […]

Fight Flight Or Freeze

Fight, flight or freeze. How to keep moving forward during a crisis.

As most business owners and employees will now be aware, a Coronavirus disease, known as COVID-19, is rapidly spreading around the world. As of March 15, nearly 170,000 cases had been reported, with over 6,500 deaths. As a New Zealand business owner, the virus has probably triggered one of three reactions in your business: fight, flight, […]

How The Multi Channel Ppc Seo Sem Approach Actually Works

How the Multi-Channel (PPC + SEO + SEM) Approach Actually Works

Search engine optimisation (SEO) is a beautiful thing. Search engine marketing (SEM) with PPC advertising has its place in most businesses, as well. Everyone has that single thing that works for them, but what happens when you combine them into one package? Magic. Magic happens. Contents Increase Your Viewership Find Out What’s Working Read the […]

Why Digital Marketing Training

The rise of digital marketing training

You can listen to this article here: You can listen to this article here:Five years ago it was ok just to get by with digital, but companies are now finding that in order to stay relevant and succeed, an online presence is crucial. Over the past three years we’ve particularly noticed a rapid surge in requests […]

Futurecasting Social Media Trends

Futurecasting Social Media Trends in 2019

Contents Video Will Rise To the Top of the Content Charts Those “Perfect” Influencers May Be Less Popular Generation Z Is the New Target A New Form of Social Media Will Emerge There Will Be an Increase in User-Generated Content Sometimes it seems as though social media trends move so quickly that people can hardly keep up […]

Tips For Crafting Engaging Social Content

Tips for crafting engaging social content

Most businesses participate in content marketing and content creation as big part of their digital and marketing strategies. Yet not many manage to create engaging content that is extensively shared on social media and for SEO benefits. Our social behaviours have been widely studied, and researchers have found a number of reasons why people participate in online and social […]