There’s a growing myth in New Zealand that SEO is a once off project or can be treated in short bursts. Let’s be 100% clear on this. Search
Engine Optimisation requires continuous effort. SEO is a process of continuous improvement
and adjustment, not a once off project.
SEO is a program, not a project
Your website needs ongoing SEO support or it will slip behind your competitors in the rankings. Here are a few factors that highlight why
your website needs constant SEO maintenance to stay ahead of the pack.
More and more websites are being spammed with thousands of backlinks from low quality, spammy websites. Spammy backlinks may ironically help
your website organic rankings in the short term. However, if the linkspam continues then your website will get banned from the search
engines results pages (SERPs). You need an SEO specialist to monitor
which websites are linking to yours and take swift action when backlink spam is detected.
Being spammed? Watch this Google Linkspam Video
Google Algorithm Changes
Google changes it’s algorithm 600 times per year. Some of these changes are minor, some are major and very few updates are announced. The
principles for successful SEO remain fairly constant, though the nuances of each update stack up quite a bit. Capitalizing on SEO updates
requires constant monitoring and rapid adjustment by a team of SEO experts.
There are three types of companies. Companies that ignore SEO, companies that treat SEO as a minor ‘tech’ tactic and companies that embrace SEO as an integral part of their online sales and marketing mix. The former type pf company understand that, like all sales and marketing
tactics, a website requires continuous search engine optimisation to stay competitive and ahead of the competition.
Unfortunately, companies that treat SEO as an afterthought tend to dabble in SEO then complain that it does not work. If only it was that
New Product Development
As businesses evolve, new products and services are introduced, whilst others are disestablished. This means new areas of your website are
created and need to be optimised.
Or content needs to be removed or de-optimised. Bear in mind, when you remove content from a web page, it will stop ranking for the terms
associated with that content. Either way, you’re changing the content structure of your website and it needs expert SEO to make the
adjustment. These are only a few of the factors that highlight why your website needs to be constantly optimized.
For more information, call one of our SEO experts on 0508 254-258 today, click
contact us or learn more at one of our popular SEO training