Have you noticed fluctuations in your SEO rankings? Google is busy rolling out a large SEO update that is impacting New Zealand SEO rankings. Some sites, that follow SEO best practices, are benefiting from the update, whilst others are languishing.
Tweet from Google
On August 4th 2018, Google Search released a statement saying the roll out of the changes should be done by mid next week, in other words, around the 9th of August.
What to do after this Google update?
- Check your organic rankings for a breadth of keywords that you target.
- Check your impression share in Google Search Console or another rank tracking tool, look for sudden drops or gains.
- Check your competitor rankings, see if they have lost or gained.
- If your rankings were impacted, then take action, don’t expect your rankings to just bounce back.
Which websites are typically impacted by a Google update?
- Websites with low quality copy e.g. websites that duplicate or scrape copy from other websites.
- Websites that use illicit link building strategies (these websites get hit the most), click here to read more.
- Websites that provide a poor user experience and load slowly (test your website load speed here).
- Websites that are not mobile friendly.
For more information on our SEO recovery service or if you need us to assess the impact of a Google update, contact one of our Search Engine Optimization recovery specialists on 021 344 050, click here to contact us online or learn more about best practice SEO factors for NZ websites at one of our popular SEO training courses.
Why is mobile-friendliness important for websites during a Google update?
Mobile-friendliness is important for websites during a Google update because Google considers mobile usability as a ranking factor, and websites that are not mobile-friendly may experience a drop in rankings and organic visibility.
Which types of websites are typically impacted by a Google update?
A Google update typically impacts websites with low-quality copy, illicit link-building strategies, poor user experience and slow loading speed, and those that are not mobile-friendly.