Comparing Looker Studio vs Power BI

Looker studio vs power bi

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In today’s business landscape, your data is more important than ever, and choosing between tools like Looker Studio vs Power BI is a pivotal decision for organisations to harness the power of data visualisation and analysis.

Tracking the performance of your SEO services can be carried out effortlessly using these platforms, which offer invaluable tools for creating and sharing interactive data dashboards and reports, enabling data-driven decision-making at its finest.

In this blog, we’ll delve into the intricacies of Looker Studio and Power BI to help you determine which one aligns best with your data analytics needs.

The Cost of Data Visualisation Tools

Looker Studio and Power BI both help present data to various departments and stakeholders within a company, but differences arise when it comes to price.


Power BI provides a range of pricing options, including a free desktop version, making it accessible for businesses of all sizes. On the other hand, Looker Studio stands out as an entirely free solution, with the added convenience of requiring only a Google account to kickstart your data visualisation journey.

These choices ensure that businesses can find the right fit for their specific needs and budget.

Data Sources and Integration

Looker Studio boasts strong integration capabilities focusing on Google products such as Google Analytics 4 and Google Search Console.

Additionally, it provides access to an extensive network of over 800 partner connectors, making it a versatile tool for data integration across most of the tools that you use. However, some of these tools may require additional fees for integration.

On the other hand, Power BI offers integration with a wide array of data sources, surpassing 100 different types, spanning from files to databases.

This inclusive approach includes compatibility with your SQL Server and Microsoft Excel, providing users a broad spectrum of options to connect and analyse their data effectively.

Data Modeling Comparison

Looker Studio and Power BI each offer unique approaches to data modelling. Looker Studio primarily emphasises data visualisation and reporting, enabling users to connect to diverse data sources, transform data within the tool, and craft interactive reports and dashboards.

It assumes that data modelling and storage are managed externally, positioning itself as a reporting and visualisation tool.

On the other hand, Power BI engages users in a user-friendly data modelling process, incorporating data transformation using Power Query, defining relationships between data sets, and employing the DAX (Data Analysis Expressions) language for custom calculations.

Power BI allows users to construct interactive and insightful reports and dashboards from a wide array of data sources.

Choosing the Right Tool

When it comes to selecting the right business intelligence tool, the choice largely depends on your organisation’s specific needs and strategy.

Looker Studio is a great option for businesses that may not have a clearly defined BI strategy yet. Its versatility, free nature, and data connections make it ideal for creating straightforward, interactive dashboards. This tool is particularly well-suited for small to medium-sized companies operating using the Google Suite (GA4, Search Console, etc.).

On the other hand, if your organisation has a well-established BI strategy and requires advanced data modelling, intricate analytics, and scalability, Power BI is the way to go.

It is more suitable for enterprise-level companies, potentially even multinational corporations, seeking complex and customised reporting capabilities within their higher budget constraints.

User Interface, Speed, and Visuals

Both Google Data Studio and Power BI provide customisable user interfaces with speeds that can vary based on data size and complexity.

Google Data Studio, however, stands out with its intuitive drag-and-drop interface, real-time data updates, and quick loading times, allowing for efficient data processing. It offers a wide range of visualisation options, data blending, and trend analysis features, making it a versatile tool for creating visually appealing reports and dashboards.

On the other hand, Power BI is praised for its user-friendly interface and rapid data processing using in-memory technology.

It supports direct queries and live connections, offering interactive dashboards, advanced analytics, and natural language queries, providing users with a dynamic and versatile platform for creating meaningful reports and dashboards.

Choosing the Best Data Analytics Tool

When deciding between Looker Studio and Power BI, organisations should carefully evaluate their unique requirements, budget constraints, and the tools their business uses for analytics.

Looker Studio presents a cost-effective and user-friendly choice with its versatile data connectors, while Power BI offers advanced data modelling and analytical capabilities. We provide comprehensive Looker Studio training courses to help your business.

The choice ultimately boils down to what will allow your business to make the most of your data and allow you to capitalise on it in your business across all touch points.


What is Looker Studio?

Looker Studio, formerly known as Google Data Studio, is a data visualisation and business intelligence tool that allows users to create interactive and shareable reports and dashboards. Our team are happy to chat with you about your reporting needs. Reach out today!

How can Looker Studio contribute to informed business decision-making?

Looker Studio can contribute to informed business decision-making by providing a user-friendly platform for visualising and analysing data, enabling organisations to gain valuable insights and make data-driven decisions more effectively.

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