An astounding 72 % of Millennials view search as their most trusted source of information! Furthermore, over 75% of New Zealanders search online before making a purchase. How many sales does Google send your way from SEO or Google Ads every day? Or does your website leak a fortune in lost sales to your competitors?
Customers tend go through a fairly complex set of micro steps before deciding whether to make a purchase and what to purchase. At Clickthrough, we generally lump the customer buying process into three stages; the beginning, the middle, and the end.
Here’s a quick summary of how we use Search Engine Marketing (SEM) to directly influence prospects at each stage of the buying process:
As highlighted above, search engine marketing needs to play a critical role throughout the buying cycle. You will be amazed how your sales take off when you use search engine marketing properly. Have a think about these questions:
For further advice on how we can make Google your top salesman, call one of our Search Engine Marketing specialists on 0508 254-258, click here to contact us or learn more about search engine marketing at one of our popular SEO training courses.
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