Modern SEO requires ongoing analysis and accurate implementation. Yet, most SEO companies provide SEO advice only and rely on you or your developer to actually implement their recommendations. Before you sign a contract with an SEO agency, be sure to clarify who will be implementing their SEO recommendations or the following will probably happen:
We recently wrote an article, Content is King, Technical SEO is the castle, that highlights why ‘technical SEO’ is the foundation of any SEO strategy. Good technical SEO, whether you’re targeting local Auckland SEO searches or NZ wide search terms, requires expert developer support or implementation by a team of SEO implementation experts, such as those employed by Clickthrough.
However, most technical SEO recommendations don’t get implemented for the points raised earlier in this article. As a consequence, SEO companies find it easier to focus on building SEO-backlinks to your website, a shortcut that is forbidden by Google, rather than build the technical, design and content skills required to implement SEO best practices.
Look out for terms and conditions in an SEO contract that highlight exactly what SEO implementation work will be done by the SEO company. If you’re not sure then ask the SEO company for clarification BEFORE you sign the SEO contract. The chances are the SEO company will be providing advisory work only, leaving you to manage the implementation!
Most web developers are geared to do project work, rather than service SEO requests. To be fair, SEO has become a very specialist task that developers shouldn’t have to specialize in; most technical SEO recommendations should be implemented by your SEO company. That said, we recommend you check the following with your web developer before putting pen to any SEO contract:
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