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Expert Google Analytics 4 (GA4) Services

Harness the power of Google Analytics 4 (GA4) to turn data into actionable insights. Our team of GA4 experts in New Zealand specialises in helping businesses unlock the full potential of this advanced analytics platform to optimise performance and drive results.


We’re offering a free assessment of your GA4 setup to identify opportunities for improvement, ensuring your analytics deliver the insights you need to grow your business. Contact us today to get started!

ANALYTICS INSIGHTS THAT POWER YOUR BUSINESS

Data-Driven Insights for Your Business

How We Can Help:

  • GA4 Setup & Optimisation: Customised setup for accurate tracking, tailored to your website or eCommerce platform.
  • Data-Driven Strategy: Leverage GA4’s advanced features to uncover trends, understand user behaviour, and inform your business decisions.
  • Enhanced Conversions for Google Ads: Maximise campaign effectiveness by integrating GA4 data into your advertising strategy.
  • Looker Studio Reporting: Create dynamic, visual reports that provide clear insights into your performance metrics.
  • Team Training: Empower your team with the skills to navigate GA4, analyse data, and make informed decisions with confidence.

Ready to transform your analytics into results? Contact our GA4 experts today for a complimentary assessment and discover how data can drive smarter business decisions.

ABOUT GA4

What is Google Analytics 4 (GA4)?

Google Analytics 4 (GA4) is the latest analytics platform from Google, designed to provide deeper, more actionable insights into your website or app performance. Unlike Universal Analytics (UA), GA4 leverages advanced machine learning, custom audience segmentation, and user behaviour analysis to deliver a more comprehensive understanding of your customers.


Key Features of GA4:

  • Advanced Insights: Use machine learning to uncover trends and opportunities automatically.
  • Cross-Channel Tracking: Understand customer journeys across devices and platforms.
  • Custom Audiences: Create and track highly targeted audience segments for personalised marketing.
  • Real-Time Data: Make informed decisions quickly with up-to-the-minute analytics.
  • Tailored Tracking: Implement complex tracking that adapts to your business needs.


Contact our analytics experts to take advantage of the enhanced capabilities GA4 offers to make data-driven decisions and grow your business.

ANALYTICS FAQs

  • What is the difference between GA4 and Universal Analytics (UA)?

    GA4 is Google’s next-generation analytics platform, offering advanced features like machine learning, cross-channel tracking, and real-time insights. Unlike UA, GA4 focuses on user-centric data, providing a more comprehensive view of customer journeys across devices and platforms.

  • Do I need to switch to GA4?

    Yes. Google has discontinued data collection in Universal Analytics as of July 1, 2023, for standard accounts and October 1, 2023, for 360 accounts. Transitioning to GA4 is essential to ensure uninterrupted analytics and access to new features.

  • What benefits does GA4 provide?

    GA4 enables deeper insights through custom audience segmentation, real-time reporting, and predictive analytics powered by machine learning. It helps businesses understand customer behaviour, optimise marketing strategies, and make data-driven decisions.

  • Can you help me assess my GA4 setup?

    Absolutely! We offer a free GA4 setup assessment to evaluate your current configuration, identify opportunities for improvement, and ensure your analytics deliver the insights you need to grow your business. Contact us to schedule your assessment today!

Analytics Enquiry