A Guide to Google Ad Certification

Published June 20, 2021
A Guide to Google Ad Certification


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Have you ever heard someone refer to themselves as a Google Ads certified professional? This isn’t a self-proclaimed title. Instead, people with that title have undertaken Google Ad certification assessments to be able to provide Google services to others. 

In 2021, there were six Google Ad certifications on offer, along with the Google Analytics certification. Any individual can benefit from going through the certification process if they want to pass their knowledge onto others or eventually gain the Google Partner badge

However, knowing how to start or even gain the necessary knowledge to pass the assessments can be tricky. We’ve included some helpful information below to put you on the right path.

What Are Google Ad Certificates?

As previously mentioned, six Google Ad certificates form part of Google’s official accreditation. These certificates allow people to demonstrate that Google recognises them as online advertising experts. 

Having this accreditation certainly helps when you’re trying to offer online advertising and marketing services to an individual or business. The certificates are offered through Google’s online training program called Skillshop, which provides Google professional tools and solutions.  

What Google Ad Certificates Are Available?

Given that Google Ads is a multi-faceted platform with a lot for the average person to learn, the entire certification process is split into parts. You can study for all certificates, or just the ones that capture your interest. 

Digital marketing experts like the team at Clickthrough can assist with the studying and training process to ensure you’re as prepared as possible to take your exam. 

We offer personalised training for: 

Google Ads Search Certification

This certificate provides proof that you have mastered Google search campaign building and optimisation. Once you are certified, you will be able to make use of automated solutions to boost your campaign performances. 

Google Ads Display Certification

Are you trying to achieve specific goals with your display strategies? This certification can show you what’s possible. Once you’ve gained your certificate, you’ll be able to develop effective display strategies and achieve your goals. 

Google Ads Video Certification

Both Google Video and YouTube are fast becoming effective advertising methods. With a Google Ads Video Certification, you’ll understand the best approaches for reaching your target audience through these platforms. 

Shopping Ads Certification

More and more people are relying on Google to find what they need to buy online. With Shopping Ads Certification, you will learn how to optimise your shopping ads for the best results. 

Google Ads Apps Certification

By undertaking the Google Ads Apps Certification, you’ll be able to confidently create Google App campaigns while taking advantage of the many advanced optimisation options. 

Google Ads Measurement Certification

Knowing how your digital ads are performing can make all the difference to your future strategies. With the Google Ads Measurement Certification, you learn the importance of metrics and how to use them to improve your ad performance. 

What is Google Analytics?

You may now have a basic understanding of Google Ad certifications, but what about Google Analytics? This is a separate certification that provides you with a Google Analytics qualification. 

This web analytics service is offered by Google and allows you to track and report your website traffic, ROI, social networking sites, video, and more. The benefits of using Google Analytics, studying for the test, and subsequently gaining your qualification means that you can confidently use this tool to improve your business – and the businesses of others. 

Once you’re ready for the free test provided by Google, allow between 60-90 minutes to complete it. There are 70 questions in total, and you are required to receive an 80% pass rate to gain your Google Analytics Individual Qualification, which is valid for one year.

Benefits of Gaining Google Ad Certification

After hiring the experts to help with Google Ad Certification training, you may wonder what kind of benefits you’d receive from gaining your certification. 

The main benefit you can gain from the process is being able to tell your clients that you’re a certified online advertising professional. You also earn a personalised certificate and can begin using your newfound knowledge for your business and other people’s. 

But the benefits don’t end there. If you meet all the requirements, you may be able to help your company earn a Google Partner or Premier Google Partner badge. Businesses can acquire this badge by having at least one Google Ads certified affiliated member who also meets other criteria.

Preparing for Google Ad Certificate and Google Analytics Assessments

The idea of taking assessments and studying after having left school years before can be daunting. You may not even remember how to study or how to take an exam. 

Fortunately, one of the best ways to prepare for your Google Ads or Google Analytics assessments is by bringing in the experts. Personalised training from digital marketing experts can help you understand which information is relevant to your assessment, which may not be clear from simple Google searches alone. Google also provides plenty of information through their official avenues, such as Skillshop.

How to Get Certified

Even thinking about gaining Google Ads Certifications can lead you to feelings of overwhelm. We’ve covered a lot of information above, but it really is a straightforward five-step process. 

Step 1: Create your Google Account

Step 2: Get set up in Skillshop

Step 3: Prepare for your exams. A digital marketing expert can provide the necessary training

Step 4: Pass the exam with an 80%+ pass rate

Step 5: Gain your certification. You can then choose to connect with Google Partners.

Are You Ready to Take the Next Step?

Google has offered us more control over our business advertising methods than ever before. By gaining your Google Ads Certifications, you’ll be in the best possible position to control both how much you spend on marketing and how you make it work to your advantage. There’s no better time than now to get your training underway.

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