Exclusive Google Ads Training Courses
What Sets Our Google Ads Short Courses Apart?
Learn Google Ads fundamentals quickly and slash digital marketing costs with Clickthrough’s live, 1:1 Google Ads training courses, customised to your goals and delivered by a Certified Google Ads expert for exceptional results and accuracy. Here's what sets our Google AdWords courses apart.
EXCLUSIVE TRAINING, ONLY FOR YOU
Your training is fully customised to your business, aligning with your goals, audience, and industry to deliver a dynamic experience and impactful results.
LIVE WITH A GOOGLE ADS PRO
Your training is led in-person, one-on-one, by a Certified Google Ads expert with proven success in training and optimising campaigns for maximum ROI.
HANDS-ON PRACTICAL LEARNING
Your trainer will work directly with you on your own live campaigns to teach you relevant skills you can apply immediately.
ONGOING COACHING SUPPORT
Your training includes follow-up coaching to help you get going, campaign reviews, and resources to keep your Google Ads strategy on track.
GOOGLE ADS SHORT COURSE OFFER FOR 2025
Don’t Miss Our Red Hot 2025 Google Ads Training Offer
Discover how to optimise Google Ads, attract more leads, and grow your business—all while saving money. This exclusive offer helps New Zealand businesses thrive in tough economic times.
- Option 1: 25% Off Training – $900+GST (was $1,200) for fully customised Google Ads training, live with a Google Certified expert.
- Option 2: Train Up to Four People for the Price of One – $1,200+GST for team training, perfect for small businesses adapting to tighter budgets.
Don’t let challenges hold you back. Secure your spot now to master Google Ads and drive results. Offer ends
28 February 2025—secure your spot now to save and set yourself up for success this year!
OUR PROVEN GOOGLE ADS TRAINING APPROACH
Unlock Success with Our 5-Step Google Ads Training Approach
We limit ourselves to just two Google Ads training clients each week to ensure a highly personalised and effective training experience tailored to your business goals. Here’s how our process works:
- Needs Discovery: We start with an initial consultation to understand your specific goals and requirements for Google Ads training.
- Secure Your Spot: We finalise your booking details to reserve your training slot.
- Tailor-Made Preparation: Your trainer conducts a thorough analysis of your current Google Ads campaigns and prepares a fully customised training program based on your business needs.
- Personalised Training: Participate in an interactive 4-hour Google Ads training session, typically split into two sessions, led by your dedicated trainer.
- Enhanced Learning: Enjoy a one-hour follow-up session to ensure ongoing progress and address any further questions or needs.
Unlock the full potential of Google Ads and drive growth for your business. Contact our training team today for a free consultation and to receive your Google Ads training brochure!
CONSIDER OUR MONTHLY TRAINING PROGRAMS
Need a Monthly Digital Marketing Training Program?
In addition to our one-off short courses, Clickthrough offers monthly tailored training programs across SEO, Google Ads, Analytics, AI, and Social Media.
We start with a free assessment to identify your business's needs and challenges, then deliver an engaging program tailored to build skills, confidence, and innovation.
Contact Clickthrough for more information on this service.
TRAINING CURRICULUM
Typical Course Content
Our Google Ads & Shopping course curriculum is tailored to your specific business needs, defined after an initial consultation to ensure relevance. Here are common topics we cover:
- Google Ads Basics
Understand the fundamentals of Google Ads, including how it works and key campaign structures. - Keyword Targeting
Learn how to select the most effective keywords for your ads and optimise targeting for maximum ROI. - Campaign Setup and Optimisation
Master the process of creating and refining search, display, and shopping campaigns to drive results. - Product Feed Management
Explore how to optimise your product feeds for Google Shopping and enhance visibility. - Performance Tracking and Analytics
Use tools like Google Analytics and Google Ads reports to monitor and improve campaign performance.
This personalised approach ensures your team gains practical, actionable insights to drive measurable results with Google Ads and Shopping campaigns.
GET AHEAD WITH TAILORED GOOGLE ADS TRAINING
Customised Google Ads Training Since 2009
I’m Glen Maguire, the founder of Clickthrough's Google Ads Training courses.
For over fifteen years, our mission has been clear: to help New Zealand businesses thrive through cost-effective digital marketing strategies like personalised Google Ads training.
Our approach is built on the principle, “Give a person a fish, and you feed them for a day; teach them to fish, and you feed them for a lifetime.”
From the start, we recognised that customised, live training with a Certified Google Ads expert provides a deeper, more impactful learning experience than generic, cookie-cutter video tutorials.
It’s immensely rewarding to see our clients take control of their Google Ads campaigns, applying what they’ve learned to achieve measurable results.
That’s why our training includes an in-depth Google Ads account audit tailored to your business and follow-up sessions to ensure you can practically and effectively implement your newfound skills.
What Our Clients Say
TRAINing TESTIMONIALS
"I recently did the SEO training, and I must say it was a great experience learning new stuff. Timur possesses a wealth of SEO knowledge, and he was incredibly helpful and understanding throughout the entire course. His cooperative attitude made learning easy and enjoyable. I totally recommend his training to anyone looking to dive into the world of SEO."
Marriam @ PLP
Seb @ Frogs New Zealand
"Great focused training provided by Clickthrough. No time lost from the first minute in, valuable insights and great follow up. The trainer is keen on passing as much knowledge and answer as many questions as he can in the timeframe."
Linda @ Amy & Ella
"The training was excellent and I highly recommend. Make the time to train yourself."
"One of the most professional organisations I have dealt with in NZ. Their training was incredibly useful and the other elements of my package were invaluable. I experienced prompt, clear and consistent communication, extremely relevant content delivery and tangible business benefit. I will definitely use them again and recommend all aspects of their service. Anthony and Timur were awesome."
Maggie @ Awhiworld
GOOGLE ADS & GOOGLE SHOPPING DEFINED IN 2025
What are Google Ads and Google Shopping?
Google Ads is an online advertising platform by Google that enables businesses and Google Ads management agencies to create and display ads across Google’s extensive network, including search results, YouTube, and partner websites. Advertisers bid on keywords to show ads to users actively searching for related products, services, or information. With options like search ads, display ads, and video ads, Google Ads is a versatile tool for driving traffic, increasing brand visibility, and generating leads or sales with measurable results and precise targeting.
Google Shopping is a specialised feature within Google Ads designed for e-commerce businesses. It allows businesses to showcase their products directly in Google search results and the Shopping tab, displaying product images, prices, and details. This feature helps businesses attract high-intent customers and drive online sales by presenting products to users when they’re actively searching and ready to purchase.
Together, Google Ads and Google Shopping provide comprehensive solutions for boosting visibility, engagement, and sales.
GOOGLE ADS TERMINOLOGY EXPLAINED
Google Ads Glossary
Confused by all the jargon? Google Ads can seem overwhelming with terms like PPC, CPC, and AdWords, but understanding these basics can unlock the potential to grow your business effectively online. Here is a short summary of terms to help you demistify Google Ads:
PPC (Pay-Per-Click)
- Synonyms: Paid Search, Paid Advertising, CPC (Cost-Per-Click) Advertising
AdWords
- Synonyms: Google Ads (rebranded name in July 24, 2018), Google PPC, Google SEM (Search Engine Marketing)
CPC (Cost-Per-Click)
- Synonyms: Pay-Per-Click Cost, Paid Click Rate, PPC Rate
Search Ads
- Synonyms: Text Ads, Sponsored Links, Paid Search Results
Display Ads
- Synonyms: Banner Ads, Visual Ads, GDN (Google Display Network) Ads
Google Ads FAQs
What’s the difference between your one-off training and monthly training programs?
Our one-off training sessions are single, customised courses focused on a specific area like SEO, Google Ads, or AI. Monthly training programs offer ongoing, tailored sessions to develop a broader range of skills over time, ensuring continuous learning and growth for your team.
What topics are covered?
The training includes Google Ads account setup, keyword research, campaign creation, ad copywriting, targeting, budget optimisation, performance analysis, and advanced strategies for maximising ROI. That said, we will customise your training to suit your needs and the goals of your Google Ads and / or Google Shopping campaigns.
Is the training customised to my business?
Yes, we include and audit of your businesses Google Ads account. Then each session is tailored to your specific business goals, industry, and audience to deliver the most relevant and effective learning experience.
Is the training suitable for beginners?
Absolutely! Whether you’re a Google Ads beginner or someone with prior experience, the training is customised to suit your skill level and business needs.
How is the training delivered?
Sessions are live, 1:1, and conducted by a Certified Google Ads expert, either online or in person, depending on your preference.
Do I need prior Google Ads experience?
No prior experience is required. The training is fully customised to your skill level, whether you’re a complete beginner or more advanced.
What resources and support are included?
You’ll receive custom training materials, session recordings, and follow-up coaching to ensure you can effectively apply your new skills to your campaigns.
How long does the training last?
The duration of the training depends on your needs but typically takes 5 to 6 hours. Sessions are usually structured as two x two-hour blocks, with two hours of follow up coaching to get you started.
How do I get started?
Contact us today using the contact form on this page to discuss your needs and schedule your first session with a Certified Google Ads expert.
Who is the training designed for?
Our training is perfect for business owners, marketing teams, and individuals at all experience levels, from beginners to those looking to refine their skills.
Google Ads Training Enquiry
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