SEO stands for Search Engine Optimisation (NZ spelling), also spelt Search Engine Optimization (USA spelling).
SEO is the process of getting traffic from the “organic” or “natural” search results on the search engine results pages (SERPs). Organic search also includes Google Maps, AKA Google local and Google My Business (GMB).
The major search engines in New Zealand are Google, Bing and Yahoo. They all have search results that contain links to web pages, video, local listings and paid listings (see Google Ads for more information). Recent research indicates that in NZ, Google has a 93% market share of searches, followed by Bing (4%) and Yahoo (1%).