How to grant Google Analytics user permissions

This is a short guide for showing you how to grant a user with access to your Google Analytics account. 

We recommend you also click to read this guide from Google, as the approach outlined below may change over time. 

Please note the following:

  1. Ensure you understand the different access levels (see table below).
  2. Ensure you remember to remove access from an email account once it is no longer required. 
Google Analytics User Management

Note: these four permissions can be applied singly or in combination.

Permission LevelsExplanation
Manage UsersCan manage account users (add/delete users, assign any permissions). Does not include Edit or Collaborate. Can grant full permissions to any user, including themselves, for any account, property, or view for which they have this permission.
EditCan perform administrative and report-related functions (e.g., add/edit/delete accounts, properties, views, filters, goals, Channel Grouping, etc., but not manage users), and see report data.

Edit permission is required at the account level to create filters. Edit permission is required at the view level to apply filters.

Includes Collaborate.
CollaborateCan create, edit, delete, and share personal assets. Can collaborate on shared assets. Includes Read & Analyze. Shared assets include:
Multi-Channel Funnels Settings
Conversion Segments
Custom reports
Unsampled Reports
Read & AnalyzeCan see report and configuration data; can manipulate data within reports (e.g., filter a table, add a secondary dimension, create a segment); can create personal assets, and share them, and see shared assets. Cannot collaborate on shared assets.

Step 1: Adding Google Analytics Users

To add a new user to an account/property/view:

Step 1: Select Admin

Step 2: Click Account User Management

In the Account, Property, or View column (depending upon whether you want to add users at the account, property, or view level), click the “Account User Management” tab.
Step 2: Click User Management

Step 3: Click the add user button

In the Account users list, click +, then click Add new users.

Step 3: Google Analytics add user

Step 4: Add our gmail account

  • Enter the email address [email protected]
  • Select Notify new users by email to send a message to the user.
  • Select the “Manage Users”  and “Edit” permission options.
  • Click Add.
  • Confirm that we have received the invite. 
Step 4: manage user permissions