Personalised Google Ads eLearning Courses
Master Google ads & Google shopping quickly with our personalised eLearning courses. Here’s what you get:
- a vastly experienced AdWords 'online personal trainer'
- Google Ads training that is 100% customised to your needs
- personalised tips you can apply immediately
Our Google Ads training module is registered as a COVID 19 support service with the Regional Business Partner Network
Clickthrough is now registered with the New Zealand Trade & Enterprise Regional Business Partner Network (RBPN) as a COVID-19 Google Ads eLearning service provider.
This means that businesses that are registered with the RBPN may apply to receive government funding towards our Google Ads training courses.
We train SME, Government, enterprises and agencies
Who should attend our online courses?
Our AdWords e-learning courses are a perfect match for companies, agencies, webmasters and business owners that want to manage campaigns directly.
You may want to improve Google Ads performance, become Google Certified, save money through DIY or simply ramp up your skills rapidly without having to slog your way through the myriad of blogs and videos online.
AdWords, Google Shopping, SEM, PPC, CPC... let's demystify the jargon
Google AdWords is now called Google Ads, or paid search, PPC (Pay Per Click) and search engine marketing (SEM)! To top it off, there’s also Google Shopping, previously called Google Product Search, Google Products and Froogle (invented by a New Zealander).
Confused with all the acronyms and industry jargon?
Don’t worry, let us demystify Google Ads for you on one of our training courses that will be 100% customised for your skills and the requirements of your company.
Everything you need to learn about Google Ads
Our eLearning tutors have extensive experience across all facets of Google Ads marketing. That said, we won’t evangelize the latest fad. Your Google Ads course will be completely customised to your training requirements and your companies search engine marketing strategy.
Here is a list of some of the areas we cover and more….
- setting up your account properly
- effective keywords management
- claiming Google Ads vouchers
- navigating the user interface
- tips with Google Ads certification
- selecting Google Ads tactics
- when to use Google Ads and SEO
- tips to improve performance
- Quality Score management
- Google Shopping management
- tracking performance
- location targeting
- targeting devices
- writing compelling ads
- budgets and bidding
- using Ad Groups
- effective use of remarketing
- new formats e.g. dynamic search ads
- the Google Display Network (GDN)
- myths and pitfalls to avoid
One-on-one to group AdWords training
We run our Google Ads remote training courses throughout New Zealand. Our e-learning courses cater for one-on-one sessions, small groups and larger groups.
Need ongoing AdWords coaching?
Sure thing. We also offer a Google Ads coaching service, where we allocate your company a personal coach that mentors you over time, helping you build your Google Ads skills and provide advisory support with the implementation of your search engine marketing strategy.
We can help you get your Google Ads Certification
What is Google Ads certification?
Google Academy for Ads mentions “The Google Ads certification is a professionals accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of Google Ads. A Google Ads certification allows individuals to demonstrate that Google recognises them as an expert in online advertising. You can earn the certification through Academy for Ads, Google’s online training program”.
Simply click the button below to learn more about our Google Certification eLearning module.
Google Ads e-Learning Course Cost
Each Google Ads online training course will be customised to your unique requirements.
This means we can only provide a price for your training once we understand your training needs, your skill level, which parts of Google Ads you want to master and the number of people that want to attend from your company or agency.
Training Testimonials
What is Google Ads?
Google Ads, previously known as Google AdWords, is an advertising service provided by Google that allows businesses to display ads on Google and its advertising network, set an advertising budget and only pay when people click the ads.
Google Ads is also known as Pay-per-click (PPC) and Cost-per-click (CPC) advertising.
The ad service is largely focused on keywords, that triggers your ad to be shown. Browsers are then directed to your website and landing pages when they clicks on your Google Ads.
There are various Google Ads types, such as text ads, remarking, display network, shopping, etc. Click here to learn more about the various Google Ads options or attend our Google Ads fundamentals course to learn how to use Google Ads to grow your business.
To learn more, email our Google Ads training team at [email protected].
