What is Google Analytics Performance tracking?
A website without data driven analysis is like a boat without a rudder. Our favorite web analytics tool is Google Analytics, a ‘freemium’ web analytics service offered by Google that tracks and reports website traffic. It is the most widely used web analytics service online. We offer a range of analytics tracking services such as easy to interpret reports that track the performance of your online marketing activities against their goals.
What is Visual Website Analytics and Heatmap tracking?
Heatmap analysis allows us to get an intuitive, visual picture of where people clicked on a web page on your site. With heat map tracking we are able to see where people click on a web page, how many people click on which elements on the web page, how far down the page they scroll and helps determine where people are abandoning a page. This lets us see what’s hot and what’s not, so we can make changes that increase the conversion rate of visitors to your website goals.