Expert Google Shopping Agency

Google Shopping Agency NZ

We have helped numerous e-Commerce stores capture exceptional growth from Google Shopping since it was released into the New Zealand market in February 2017. 

After two years, Google Shopping is still delivering on the initial hype, providing excellent return on investment for webstores needing immediate clickthroughs and sales from Googlers that are actively looking to buy products online.

Google Shopping Setup & Management Services

The continued uptake of Google Shopping can be largely attributed to new features being introduced by webstore platforms such as Shopify, WooCommerce, BigCommerce and Magento. There are numerous tutorials online for setting up and managing your own Shopping campaigns, though we highly recommend you outsource your setup and management to a certified Google Shopping agency like Clickthrough, or attend one of our Google Ads training courses.  

Getting the setup wrong or not optimising your feed and landing pages properly can be quite wasteful.

Give Plants
We have been with Clickthrough for over a year now with our eCommerce store. I am impressed with their strategy, transparency and reporting, their ethical approach and most of all the results we have achieved. Return on Investment is the key for us ensuring we get a meaningful return and we can attribute 50% growth from this engagement in one of the most competitive categories. They are a specialist boutique provider and most importantly for us they don’t work with any of our competitors.
Given my experience in SEO marketing, I was wary about the "Google Hacking" SEO tricks. I chose Clickthrough after extensively researching their methods and can assure you this is e-Commerce SEO at it's core framework. We have seen great, long lasting results and will continue to work with Clickthrough because they are just that good!
We have used Clickthrough for a number of years. They are fabulous to work with and have improved our results considerably using ethical search engine marketing practices. I have no hesitation recommending Clickthrough, love their work!
Fantastic training in SEO, AdWords and Social! We got a lot out of it, the training was interactive and fun, the trainers were extremely knowledgeable and easy to understand. Would highly recommend!
My AdWords training went great! I absolutely achieved my training objectives – I can now go through our Google AdWords and I understand what I’m looking at and feel confident to start setting up some campaigns. I’d rate the course a 5I really liked how thorough the course was and how it breaks Google AdWords down into parts so it’s not as daunting. Overall I really enjoyed it and learnt a lot!
Quad Consulting
I've worked with Glen and Clickthrough over the last 10 years and could not recommend him and his business highly enough. Glen and the team are professional, reliable and are experts in their field. They also provide an excellent group training service that has been well received by members of the Interactive Bureau of New Zealand.
Hibiscus Water
Clickthrough got our new water delivery website ranking at the top of Google in no time at all and it stayed like that forever. The site ranks so well we stopped our AdWords!
We have worked with Clickthrough for many years. They restored our faith in search engine companies by partnering closely with our business, being responsive to our needs and consistently building our sales pipeline using recognised SEO and AdWords techniques.
All Things Copper
I was very disappointed after my last SEO company took a lot of money to spam my site with back links. The team at Clickthrough rebuilt my faith in search engine companies. They used smart SEO & AdWords techniques that led to an immediate sales uplift.

What is Google Shopping?

Google Shopping was invented by Craig Nevill-Manning, a New Zealand computer scientist, as a product comparison web service in 2002. He originally called it Froogle.

Since then, Google Shopping has evolved to become a pay per click advertising service that enables customers to search for, view and compare the price of products, which are displayed in Google’s search engine results page or under the shopping tab. 

For example (see image below), the Google Shopping image ads appear at the top of the search results when someone enters ‘buy plants NZ’ into Google. 

Google Shopping Tips

How does Google Shopping work?

Google Shopping is an AdWords product. Payment is on a CPC (cost per click) auction basis, made each time a Googler clicks on your product image.

However, unlike Google Ads, Google Shopping uses two platforms: Google Ads (AdWords) and Google Merchant Center. Your product data (price, title, etc) sits in your Google Merchant Center and is received via a feed from your pages or a spreadsheet (see next section). Whilst your campaign settings are managed via the Google Ads interface. 

Setting up the Google Shopping feed is critical

The feed setup with Google Shopping is the key to success, as it directly influences which search terms your products appears for and what your ads look like in Google’s results

Your product feed is essentially a file that contains unique information about the products that you want to sell, formatted in a way that Google Shopping can read and understand e.g. product name, image and price.  

Unlike Google Ads, you can’t pick the keywords your Shopping Ads show up for. With Google Shopping, Google crawls your feed and the content of your landing page to determine if any of your products are relevant enough to appear for a search query (see ‘buy plants NZ’ example above). 

There are essentially two ways to setup your shopping feed. 

  1. It can be done manually, via the Google Content API for Shopping ads, by entering product information into a spreadsheet that follows Google’s specifications, or 
  2. you can use an extension, plugin, app, or service that automatically imports product data from your e-commerce platform.

Bear in mind if the information on your spreadsheet differs from what is on your product page then Google will suspend your Shopping ads. For example, if the landing page on your website displays a price that is different to the price on your spreadsheet, your campaign will get suspended. 

As such, we support Google’s notion to rather not use the manual spreadsheet approach outlined in 1 above, unless you only have a few products and the product details (e.g. price) seldom change. 

An automated feed between Google Shopping and your e-Commerce platform is the best practice way to go, though does need specialist support to setup and manage. Especially if your site has hundreds of products it wants to advertise on Google Shopping. 

Video: choosing the right product feed option

Shopify Google Shopping feed options

The Google Shopping App on the Shopify app store is well regarded and allows online stores built on Shopify to sync products automatically.

Magento Google Shopping feed options

The Magento Marketplace has a range of  Google Shopping extensions that automatically sync product data between your Magento store and your Merchant Centre. 

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