Trusted White Label SEO Reseller

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Clickthrough is a professional white label SEO reseller with twelve years' experience providing ‘white hat’ outsourced organic search optimization services to agencies in the United Kingdom (UK), Australia and New Zealand. We don’t outsource our SEO services to cheap offshore providers, we service our white label clients from our offices in Australia and New Zealand.

Your account managers will have extensive experience implementing a variety of white hat SEO programs. They are also fluent in English and use modern communication tools to keep you informed.

Email for a confidential chat about how you can profit from our white label SEO service.

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Advantages of Clickthrough's white label SEO service

Over the past ten years we have developed a comprehensive suite of white label search engine optimisation services, from new client onboarding through implementation and reporting.

One of our key points of differentiation is that we provide white hat SEO services, including copy and content creation, that comply with Google’s Webmaster Guidelines for search.

Read more about our key points of differentiation below.

Contact our SEO White Label Team

About Clickthrough's White Label SEO Service

Seamless Onboarding

Your account manager will work with you to seamlessly onboard new clients with minimum disruption to your business.

Account Management

We provide you with a senior account manager with extensive experience managing all aspects of white label SEO, including client communications.

White Hat SEO Services

We won't take short cuts that damage your clients domain. We provide white SEO services that deliver sustained growth.

Fluent in English

We don't outsource our SEO services to low quality providers, your white label team will be savvy and fluent in English.

Vastly Experienced

We have vast experience applying advanced SEO tactics across a variety of web platforms and eCommerce stores.


We will sign an NDA that outlines our roles and responsibilities, before, during and if the contract finishes.

Grow Your Business

We will show your business development team how to use SEO to upsell other services that you provide.

Customized SEO Tools

We will create a customized set of management reporting tools that help you service your client seamlessly.

We Upskill 

We can train your account management team in SEO best practices and how to handle questions from clients.

Excellent White Label Reporting Tools

Our white label reporting tools are intuitive to use and integrate seamlessly with external systems and apps. 

What is a Search Engine Optimisation Reseller?

An SEO reseller is essentially an expert SEO company that outsources its SEO as a white label service to other companies such as website design and digital marketing agencies. White label SEO resellers essentially allow agencies to offer SEO services without actually having an in-house SEO capability. The reseller takes care of all the search engine optimization, allowing the agency to focus on other priority services.

The pros and cons of white labelling SEO

The list below highlights the pros, cons and reasons why agencies should or should not consider using a white label SEO provider:

SEO has become very complex, it requires hands on expertise. It’s not something that you can dabble in. Sometimes it’s best to outsource organic SEO to a trusted white label expert, so you can focus on your core competency e.g. website design. 

Poor SEO can land you in hot water with your client, especially if they pick up a rankings penalty from Google. That said, be sure you select an SEO reseller that provides a white hat SEO service. 

SEO experts are expensive and difficult to retain and prefer to work alongside other optimizers. This makes it time consuming to manage alongside all your other priorities. 

Resellers can scale with your requirements, which protects your agency from unlikely downturns and the cost of having to cut staff.

White label SEO is a variable cost to your business, versus an in-house team of SEO employees, which tends to carry more fixed costs.

You don’t have to invest in SEO software licences, they are normally provided as part of the monthly white label fee.  

Our Services

Organic SEO Services

Organic SEO Services

Google Ads Management Services

Google Ads Management

Conversion Rate Optimisation (CRO) Services

Conversion Rate Optimisation

Search Engine Marketing (SEM) Services

Search Engine Marketing

Digital Marketing Training Courses

e-Marketing Training Courses

Social Media Marketing Services

Social Media Marketing

Clients Testimonials

We have used Clickthrough for a number of years. They are fabulous to work with and have improved our results considerably using ethical search engine marketing practices.
I have no hesitation recommending Clickthrough 👍.
Services Provided: SEO, Google Ads & Training.

I approached Clickthrough and a number of other agencies when I made the decision to improve the SEO standing of my business' website. There was a very clear reason why I chose Clickthrough: I was impressed with Glen Maguire's preparation and completely convinced that his desire to help me was sincere (and not just about the money). Months later I could not be happier with my decision. FIREFLY PHOTOGRAPHY ⭐⭐⭐⭐⭐.
Services Provided: Local Google Maps SEO & Training.

I just wanted to acknowledge the value that your staff are bringing to the relationship that we have with Clickthrough. They have great suggestions and we are working collaboratively to make a positive difference with the website and other digital outcomes. YRCO ⭐⭐⭐⭐⭐.
Services Provided: SEO, Google Ads & Training.

I just wanted to say it's a pleasure working with the team at Clickthrough, I am really proud of the results we're achieving. HAVAIANAS, NZ ⭐⭐⭐⭐⭐.
Services Provided: Google Ads, Google Shopping & Organic Search.

Given my experience in SEO marketing I was wary about the "Google Hacking" SEO tricks many companies use to generate results. I choose Clickthrough after extensively researching their methods and can assure you this is SEO at it's core framework. We have seen great, long lasting results are will continue to work with Clickthrough because they are just that good! VAPOURIUM 👍.
Services provided: eCommerce Shopify SEO

As their client, Pro Climb enjoys working with Clickthrough. We started working with Clickthrough in mid-2020 and it has been a pleasure working with Glen and his team. Attention to detail, ethics, teamwork, and excellent client service are just a few of the attributes that come to mind when describing Clickthrough. Clickthrough played a significant role  in increasing our revenue through the challenging year of 2020. If you need a digital marketing company that takes the time to understand your business and creates marketing messages that truly reflect your business then I highly recommend you contact Clickthrough. Pro Climb ⭐⭐⭐⭐⭐
Services Provided: SEO, Google Ads and Digital Marketing Strategy