| Link Building, also known as link outreach services, remains an important SEO tactic for websites and eCommerce stores. Read below for an overview of the key options SEO providers use to acquire backlinks from external websites. |
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Link building is the process SEO companies use to acquire hyperlinks from external websites to your own.
For example, a hyperlink from a page on the NZ Herald to a page on this website would be considered a backlink. One website (e.g. the NZ Herald) can link from multiple pages to your website creating +10,000 backlinks.
Generally, because the backlinks come from an external website that you do not control, they can be removed at any time.
We recommend reading Google's Guidelines on Link Schemes before undertaking an SEO link building program.
Google views the the number and quality of inbound links (hyperlinks from an external website) to a page on your website as an important SEO ranking factor.
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This term refers to the links that are pointing to your site from another site. People also call them simply “links”, referring links,
inbound links, and incoming links.
Often viewed as a nicer way of saying that you’re building links, content marketing is the practice of creating content that can naturally attract links after it’s been shared.
Domain Authority is a metric created by Moz to predict how well a site will rank.
Links pointing to your site from another site are called inbound links as opposed to outbound links, which are links pointing from your site to another.
Link building is an off page SEO practice as it does not require working directly with the website.
Outreach is the practice of contacting sites that you’d like to link to your site, whether by email, the phone, or social media.
This is a trademark Majestic metric that measures the categorization of a website.
