What is link building?
Link building is the process SEO companies use to acquire hyperlinks from external websites to your
For example, a hyperlink from a page on the NZ Herald to a page on this website would be considered a backlink. One website (e.g. the
NZ Herald) can link from multiple pages to your website creating +10,000 backlinks.
Generally, because the backlinks come from an external website that you do not control, they can be removed at any time.
We recommend reading Google's
Guidelines on Link Schemes
before undertaking an SEO link building program.
Why are backlinks important for SEO?
Google views the the number and quality of inbound links (hyperlinks from an external website) to a page on your website as an
important SEO ranking factor.