Your web copy needs to entice your target audience and boost your SEO rankings. Our in-house web copywriters enjoy
creating custom website copy that sets you apart from competitors and boosts your SEO rankings. At Clickthrough we use a tried and trusted
approach to writing web copy that includes:
- Website copy writing
- SEO copy writing
- Copywriting for website landing pages
- Google Ads copy writer services
- eCommerce product rewrites
- Removing duplicate web copy and generating unique web copy
- Copy writing training
- New website copy writing
- Content marketing copy (blogs, articles, etc)
Website Copy Writing Tips
Research by eConsultancy indicates
the days of using keywords density (repetition of a target search term) to rank an article are over.
Modern SEO copywriting is about putting time and effort into creating content that is genuinely valuable to the reader.
Ultimately, Google and the other search engines want to rank web pages that have a higher probability of answering a users search query.
Article copy should be unique, topical, engaging and readable.
Clickthrough Copy Writing Approach
Write persuasive copy that appeals to your target audience then consider the search engines – a good user experience (UX) will impact how
your article ranks in the search engine results pages (SERPs).
Don’t obsess about keywords – write naturally whilst ensuring you use keyword derivatives and similes of the search terms you want the
article to rank for.
- Write longer, more informative articles that engage the reader and helps them find answers to their search query.
- Consider images and adding video to articles to drive user engagement and interactivity.
Backlinks are becoming less important – focus rather on the quality of your article content and the onpage optimisation of the article.
- Social media copywriting to boost brand community engagement and online buzz.
To learn more, call one of our online copywriters toll free on 0508 254-258. We’d love to help your
business achieve more online.