Advanced SEO Audit Services

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Over the past twelve years we have created an advanced SEO Audit service for New Zealand websites and eCommerce stores. See our list of SEO analysis services below. 

Then contact our expert SEO auditors to discover how Clickthrough's Search Engine Optimisation site audit service can boost your organic SEO strategy.

Website SEO Audit Services

Comprehensive audits for websites & e-Commerce

Extensive experience auditing a variety of platforms, such as BigCommerce, WordPress, WooCommerce, Shopify (Plus), Magento and more.

Expert technical, onpage, off page and local SEO audits

We provide a complete SEO site audit service, auditing technical, onpage, content and off page elements. We also provide advanced local SEO audits. 

SEO Analysis with insightful recommendations

We pride ourselves in providing clearly articulated SEO audit checkups, with practical and flexible support to get our recommendations implemented.

SEO Audit Checklist for 2021

The section below highlights the typical factors we consider when we analyse the SEO performance of a website or webstore. Our recommendation is to audit the complete set of factors together, as ultimately the technical, onpage and off page elements are synergistic.  

Site Audit Setup

Setup of Site Audit Strategy
We start by hosting a site audit strategy session that defines:

  • Your SEO issues and concerns
  • The strategic fit of organic search within your digital marketing mix
  • Your SEO goals
  • Your target market
  • Your key competitors
  • The search terms your site targets
  • Major changes that have been made to your website
  • Your SEO performance tracking tools


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Technical SEO Audit

Technical SEO Audit Checklist
Our technical SEO audit tends to analyze factors such as:

  • How easy it is for the search engine spiders to crawl and index your web pages (called a crawlability and indexation SEO analysis)
  • Technical SEO factors that are related to Google's Page Experience update
  • A review of SEO technologies being used, such as your content management system


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Onpage SEO Audit

Onpage SEO Audit Checklist

Our onpage audit (web page audit) tends to focus on factors such as:

  • Keywords targeting 
  • The use of header tags, meta descriptions
  • The use of site wide internal linking
  • The taxonomy or information architecture of your site
  • Your on-page content strategy
  • Your use of structured data
  • Onpage SEO factors that are related to Google's Page Experience update


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Off Page Audit

Off Page Audit Checklist
We start by hosting a site audit Our off page SEO audit tends to focus on factors such as:

  • Identifying negative SEO patterns
  • Backlink spam and other trust issues
  • Improving the backlink profile of your website
  • Identifying which domains link to your sites the most and which pages earn the most links
  • The use of Social Media to boost your backlink profiles and ranking signals
  • Competitor backlink profile analysis


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Local SEO Audit

Local SEO Audit Checklist

Our local SEO Audit includes a review of factors such as:

  • Local keywords targeting
  • A gap analysis of your Google Maps profile(s)
  • A review of how localised the SEO strategy is with key pages are on your website
  • How regionalised your content is
  • The effectiveness of your user reviews and ratings strategy
  • The use of structured data markup (schema), which is still important for businesses with physical locations


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Page Experience Audit

Page Experience Audit 

Google's Page Experience update was released in June 2021.

As such, our Page Experience Audit is now an integral part of our technical and onpage audits.

Our Page Experience audit includes a check up of factors such as:

  • Core Web Vitals (page loading performance, interactivity and visual stability)
  • How mobile-friendly a page is, with a particular emphasis on page load speed


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Website Audit Options

The most popular website audit service we offer is the comprehensive audit. We don't offer free SEO audits, though sometimes provide specific site audits that review a focused part of your search engine optimisation program only.  

Free SEO Audit

Free SEO Audits

There a range of paid and free SEO audit tools online. In our experience, free SEO audits tend to confuse more than help.

We suggest paying an SEO company or attending our SEO training courses to learn more about the perils of free search engine optimisation checkups before you go down this route. 

Quick SEO Audit

Specific SEO Audit

Specific site audits focus on a specific aspect of your SEO strategy.

For example, they may focus on the technical SEO of your eCommerce store or a backlink off page audit. 

These tend to work best when all other aspects of your SEO strategy are working well. 

Comprehensive SEO Audit

Comprehensive SEO Audit

Advanced SEO audits are the most popular and successful option as they analyse the following key SEO factors as synergistically rather than as individual pieces:

  • onpage
  • offpage
  • technical


Website Audit Questionnaire

To help our auditors understand your requirements, simply complete the following short questionnaire then we will be in contact to discuss your site audit requirements.

All information will be treated as confidential. 

Audit Questionnaire Audit Questionnaire

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What is an SEO Audit?

What is an SEO Audit?

An SEO audit is not a score of your website against a checklist of technical factors. 

A website SEO audit (also known as a site audit, website SEO report or SEO test) is a holistic process, undertaken by a search marketing expert, that defines short and long term opportunities to help you achieve your SEO goals and enhance the user experience (UX) of your website.   

It also ensures your SEO strategy serves an integrated role in your digital marketing mix. 

A website audit is the most important building block for achieving better long term results and should be regularly undertaken. 

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SEO Checkups are just the start

The SEO audit is just a start. How you prioritise and implement the results from your checkup is what really counts. 

Also, bear in mind, Google changes its search engine algorithm hundreds of times each year, which means your SEO company needs to audit your site frequently and adjust your SEO strategy to take advantage of any changes.


seo audit starting point

Frequently Asked Questions

Here is a list of FAQs related to SEO Audit Services. 

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Clients Testimonials



Given my experience in SEO marketing I was wary about the "Google Hacking" SEO tricks many companies use to generate results. I choose Clickthrough after extensively researching their methods and can assure you this is SEO at it's core framework. We have seen great, long lasting results are will continue to work with Clickthrough because they are just that good! ⭐⭐⭐⭐⭐.
Services provided: eCommerce Shopify SEO



It has been a pleasure working with Glen and his team. Attention to detail, ethics, teamwork, and excellent client service are just a few of their attributes. Clickthrough played a significant role  in increasing our revenue through the challenging year of 2020. If you need a digital marketing company that takes the time to understand your business and creates marketing messages that truly reflect your business then I highly recommend you contact Clickthrough. ⭐⭐⭐⭐⭐
Services Provided: SEO, SEM and Digital Strategy



The ClickThrough team has been incredibly proactive in helping us improve our organic website ranking. They are real experts and have had an answer to every SEO related question I have had. They reply promptly to urgent queries and are a pleasure to work with. I would recommend them to anyone who’s looking for help with SEO⭐⭐⭐⭐⭐.
Services Provided: Organic Search (SEO).
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