There’s a growing myth in New Zealand that SEO is a once off project or can be treated in short bursts. Let’s be 100% clear on this. Search Engine Optimisation requires continuous effort. SEO is a process of continuous improvement and adjustment, not a once off project.
SEO is a program, not a project
Your website needs ongoing SEO support or it will slip behind your competitors in the rankings. Here are a few factors that highlight why your website needs constant SEO maintenance to stay ahead of the pack.
More and more websites are being spammed with thousands of backlinks from low quality, spammy websites. Spammy backlinks may ironically help your website organic rankings in the short term. However, if the linkspam continues then your website will get banned from the search engines results pages (SERPs). You need an SEO specialist to monitor which websites are linking to yours and take swift action when backlink spam is detected.