We’re often asked if companies should use Search Engine Optimization (SEO) or Social Media Marketing (SMM) to grow their business online. Ultimately, search engine optimization (SEO) and Social Media Marketing (SMM) are complimentary digital marketing tactics, that when combined, become very powerful allies. Here are a few tips to help align your SEO and Social Media Marketing strategies to achieve more online.
Align your SEO and SMM Content Strategies
Both SEO and Social Media marketing requires excellent content (copy, images, videos, etc). Start by aligning your social and SEO content creation strategies. An aligned content strategy will boost your SEO rankings and your social media reach (read more below).
Syndicate your Social Media content for SEO backlinks
External links from other websites to your website will boost its rankings in Google. Using your social media channels to broadcast your website’s content instantly opens it up to new readers who could share it further and link back to your website. Having an active social media profile also builds credibility, which in turn encourages people to share your content and link back to your website (assuming you post quality content).
Social Media content ranks in SEO
Google is not able to crawl the entire ‘social web’ though it does rank a vast amount of social media content and company profiles e.g. social media profiles are often near the top of the search results for companies and brand name searches. We recommend using a ‘Social SEO’ expert, like Clickthrough, to help set up, align and optimize your social media profile pages. Call one of our Social SEO experts on 0508 254-258 or click here to discover how we can help you achieve more from your SEO and social media marketing strategy.
Video from Google on how social media signals influence Google Ranking Algorithms