Google’s HTTPS SEO Shakedown

Google's HTTPS SEO Shakedown!

Is your site secure? Effective July 2018, Google’s Chrome browser will mark non-HTTPS sites as ‘not secure’. After years of pushing for ‘secure by default’ web sites, Google will identify insecure sites in the Chrome browser beginning mid-Winter 2018.

Google has been actively trying to push this messaging for quite a while but until now, HTTPS has been more of a suggestion without any tangible benefits.

What is HTTP / HTTPS?

HTTP, or Hypertext Transfer Protocol (not secure) means your website is not encrypted and is vulnerable to attacks, which can let attackers gain access to website accounts and sensitive information, and modify webpages to inject malware or advertisements. HTTPS, or Secure Hypertext Transfer Protocol, is designed to withstand such attacks and is considered secure against them.

As well as securing your site and your users information, Google has also suggested that this simple change could have some positive outcomes for SEO, which could include rank increases.

HTTPS Chrome notification

Become HTTPS compliant

Come July, if you haven’t secured your site, your users will see the above notification next to your URL.

The good news is, whether your site is on WordPress, Shopify, Magento etc, we can help and the fix should not take too long. If you already have an SSL Certificate for your site, then you are covered!

Please contact us if you are unsure by calling one of our friendly search engine optimisation (SEO) experts on 0508 254 258, or email [email protected].

Interesting HTTPS Facts

  1. Over 68% of Chrome traffic on both Android and Windows is now protected.
  2. Over 78% of Chrome traffic on both Chrome OS and Mac is now protected.
  3. 81 of the top 100 sites on the web use HTTPS by default.
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