Google announced on Friday, September the 23rd, it’s rolling out an update to the Penguin algorithm. As mentioned in Google’s press announcement, Penguin is one of over 200 signals it uses to determine rankings. The advice to webmasters remains, build great websites with compelling content and your rankings will grow. Here are the key changes Google mentions in its press release:
- Penguin is now real-time. Historically, the list of sites affected by Penguin was periodically refreshed at the same time. Once a webmaster considerably improved their site and its presence on the internet, many of Google’s algorithms would take that into consideration very fast, but others, like Penguin, needed to be refreshed. With this change,
- Penguin’s data is refreshed in real time, so changes will be visible much faster, typically taking effect shortly after we recrawl and reindex a page. It also means we’re not going to comment on future refreshes. Penguin is now more granular. Penguin now devalues spam by adjusting ranking based on spam signals, rather than affecting ranking of the whole site.