Avoid an SEO penalty, rank like a super hero

Avoid an SEO penalty, rank like a super hero

While appearing on the front page of Google is a coveted position, you don’t have to resort to black hat ...
White Hat SEO tips to rank ‘legally’

White Hat SEO tips to rank ‘legally’

Once upon a time, in the ever-expanding universe of Google, all you had to do for a good ranking on ...
Boost Xmas sales with Google Shopping

Boost Xmas sales with Google Shopping

Does your online store offer Google Shopping? As it is starting to dominate online retail marketing in New Zealand. As the ...
Huge Google SEO update Aug 2018

Huge Google SEO update Aug 2018

Have you noticed fluctuations in your SEO rankings? Google is busy rolling out a large SEO update that is impacting New ...
The Google HTTPS Shakeout Starts

The Google HTTPS Shakeout Starts

Is your site secure? Effective July 2018, Google’s Chrome browser will start marking non-HTTPS sites in New Zealand as ‘not ...
Google NZ Mobile Speed Update today! (July 4th)

Google NZ Mobile Speed Update today! (July 4th)

Updated: It’s official, the NZ Google ‘Speed Update’ that industry experts have been expecting for a while has been released today, ...
Our five top NZ SEO Audit Factors for 2018

Our five top NZ SEO Audit Factors for 2018

Unsure why your SEO rankings have dropped off in 2018? This blog presents Clickthroughs’ five most important SEO NZ audit ...
Risks of using old school SEO tactics

Risks of using old school SEO tactics

Google’s latest updates are exposing New Zealand SEO companies that continue to use cheap, outdated and dangerous tactics to boost organic ...
Tips for crafting engaging social content

Tips for crafting engaging social content

Most businesses participate in content marketing and content creation as big part of their digital and marketing strategies. Yet not ...
SEO and Social Media, the new paradigm

SEO and Social Media, the new paradigm

Most New Zealand companies have some grasp of the intricacies of SEO and understand why it is good for business. ...
Stats to help you dominate the SEO NZ results

Stats to help you dominate the SEO NZ results

We’ve created an easy-to-view infographic below that addresses the question: ‘Should SEO be an integral part of your marketing investment?’ These ...
Google ‘Fred’ update triggers ranking fluctuations

Google ‘Fred’ update triggers ranking fluctuations

Breaking news! Google has started rolling out an update to its algorithm, dubbed by the SEO community as ‘Fred’. The ...
Beware the ‘Snake Oil SEO’ salesman selling guarantees!

Beware the ‘Snake Oil SEO’ salesman selling guarantees!

Companies are sick and tired of salesmen selling dodgy search engine marketing (SEM) guarantees, like the snake oil elixirs of ...
Is Google your top salesman? Or are you leaking money?

Is Google your top salesman? Or are you leaking money?

An astounding 72 % of Millennials view search as their most trusted source of information! Furthermore, over 75% of New ...
Evil SEO # 2: the SEO implementation myth

Evil SEO # 2: the SEO implementation myth

Modern SEO requires ongoing analysis and accurate implementation. Yet, most SEO companies provide SEO advice only and rely on you ...
Content is King, Technical SEO is the castle

Content is King, Technical SEO is the castle

NZ SEO companies tend to emphasise the importance of the quality of your website’s content a great deal. Content is ...
When to use AdWords, SEO or both?

When to use AdWords, SEO or both?

When we founded our company in 2009, our main goal was to help our customers get traffic from the NZ ...
Align your SEO and Social Media Marketing (SMM)

Align your SEO and Social Media Marketing (SMM)

We’re often asked if companies should use Search Engine Optimization (SEO) or Social Media Marketing (SMM) to grow their business ...
Evil SEO # 1: backlinks!

Evil SEO # 1: backlinks!

There’s a lot of dodgy search engine optimisation doing the rounds in the New Zealand SEO industry – buyer beware! ...
Great SEO Requires Constant Nurturing

Great SEO Requires Constant Nurturing

There’s a growing myth in New Zealand that SEO is a once off project or can be treated in short ...
UX will become a key ranking factor in 2017

UX will become a key ranking factor in 2017

Google wants to rank websites that help browsers find answers to their search queries. Google wants webmasters to SEO their ...
Google Penguin 4.0 Released

Google Penguin 4.0 Released

Google announced on Friday, September the 23rd, it’s rolling out an update to the Penguin algorithm. As mentioned in Google’s ...
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