Beware the ‘Snake Oil SEO’ salesman selling guarantees!

Published February 28, 2017
Beware the ‘Snake Oil SEO’ salesman selling guarantees!

Companies are sick and tired of salesmen selling dodgy search engine marketing (SEM) guarantees, like the snake oil elixirs of the old Wild West. Here are my take-outs from a recent ‘Breakfast with Google’ event I attended, where the topics of offering SEO & Google Ads guarantees and other illicit practices were raised.

What’s Google’s policy on SEO performance guarantees?

A great question, best answered by reading Google’s policy on ‘False, misleading, or unrealistic claims’. In summary, it’s forbidden for a Search Engine Marketing company to guarantee a top placement in Google’s search results.

What about Google Ads performance guarantees?

It’s impossible to to guarantee a top ranking position in Google’s paid search results.

Google uses a sophisticated system, called AdRank, to determine which ads get displayed in which position. While we understand the principles of how AdRank works, no search engine marketing company knows exactly how AdRank works, so they can’t guarantee a top ranking position.

What’s Google’s policy on backlinks?

Any link that is not acquired naturally is considered SPAM. Note: this includes any behavior that manipulates links to your site. Click here to read Google’s full policy on link schemes.

So why do so many SEO companies continue to push link-building as their primary SEO strategy? Because it’s easier to implement and higher margin than doing proper SEO.

Speed thrills and friction kills?

Here are a few interesting statistics I noted from the event I attended:

Let’s just say we don’t go online anymore, we now live online! Click here to read more stats like those above.

Going forward, Google will put even more emphasis on mobile search and rewarding websites that load quickly, and that help people find answers to their search queries (quickly). You must ensure your website is fast and that your content helps people find what they are searching for within a click or two. Speed thrills, friction kills!

For further advice on how to build your SEO rankings using an integrated brand and content strategy or want to chat about creating a mobile marketing strategy, call one of our Search Engine Marketing specialists on 0508 254-258Click here to contact us or learn more about search engine marketing at one of our popular SEO training courses.

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