SEO Podcasts

SEO & Google Shopping work well together

Google has two separate algorithms for SEO and Shopping. That said, Google Shopping management and search engine optimisation share many similarities.

For example, we’ve found eCommerce SEO tactics, such as the following, also boost Google Shopping campaign performance: 

  • improving the load speed of a page
  • improving the usability of the page, to drive better conversion rates
  • tagging product images correctly
  • getting user reviews of the product
  • writing descriptive product titles that appeal to your target audience
  • creating persuasive content

Read more about our related services such as Google Shopping and Shopify SEO

Contact our Hamilton Team


Conversion Rate Optimisation (CRO)

Is your online marketing not delivering the results you need? Is it generating visitors but not the sales?

Our Conversion Ratio Optimisation (CRO) team will analyse your data to determine ways to improve the conversion rate of visitors to sales on your website or eCommerce store.

Read more about our CRO Services below.

Enhance Performance with Digital Marketing and AI Training

We provide comprehensive in-person training services for digital and online marketing. These training services are included in our monthly retainers, as we believe that well-informed clients lead to better-performing campaigns.  Our courses cover a wide range of topics, including:

To learn more about how our instructors can help elevate your e-marketing skills, please contact us using the form below.

Step 1: Goal Setting

We run a discovery workshop, to help you define your unique digital marketing goals.

Step 2: Activity Selection

We help you select the best online and digital marketing activities to meet your goals.

Step 3: Measures of Success

We help you set clear measures of success to guide the performance of your strategy.

Contact our Auckland Digital Marketing Consultants


Frequently Asked Questions

Our training courses cover a range of essential digital, online and Internet marketing skills, including Auckland SEO, Google Ads, Copywriting, and Google Analytics 4.

A digital marketing agency can benefit businesses in by providing specialised expertise,
developing a tailored digital marketing strategy, freeing up internal resources, and
keeping up with the latest industry trends and technology.

When evaluating how much digital marketing will cost for your business, it’s essential to consider both short-term and long-term objectives. Some strategies require a significant up-front investment but can pay off in the long run with increased website traffic, improved customer loyalty, and more conversions.
Other methods may need a smaller initial investment but can still yield great results in the short term. Additionally, depending on the size and scope of your digital marketing
goals, hiring an experienced digital marketer or agency who can manage all aspects of your campaigns may be beneficial. No matter what type of digital marketing services you require, you must consider the costs associated with each component.
For instance, starting from scratch with a new website, you may need to invest in design, hosting, and development costs. If you already have an established website, your focus will likely be SEO or social media marketing. Depending on the size of your business and the goals you want to achieve, other services, such as content marketing and email campaigns, may be necessary.

Google Analytics 4 and Google Ads are popular marketing tools that track sales and
performance and gain insights into user behaviour.

As the world of technology advances, the way businesses market their products and services has also changed. Digital marketing and online marketing are two terms that are often used interchangeably, however, there is a distinct difference between these two forms of marketing.

Digital marketing is the use of digital channels such as websites, social media, search engines, digital advertising and email to reach consumers. It includes activities such as search engine optimization (SEO), content marketing, pay-per-click advertising, and more. Digital marketing can be used to reach a wide range of audiences through different online platforms and devices. This type of marketing is best suited for businesses that want to target a specific audience or segment their products and services in order to maximize their reach.

On the other hand, online marketing refers to the promotion of products and services through the internet. This includes activities such as creating website content, setting up campaigns on social media platforms, running online adverts, and creating email newsletters. Online marketing is ideal for businesses that want to reach a broad audience and are looking for a cost-effective way to do so.

No matter the chosen strategy, the key to successful marketing is creating engaging content that resonates with the target audience. Companies should develop a comprehensive plan focusing on creating content that appeals to their target audience.

Growth Marketing Services

Digial Strategy

Digital Marketing Consulting

Book a free Digital Strategy assessment with one of our digital marketing or AI consultants. He will review your digital marketing strategy and propose a more cost-effective plan to help your business achieve its goals and track performance, using a variety of traffic systems.


Search Engine Optimisation

Search Engine Marketing (SEM) services typically include paid search advertising (Google Ads, previously known as AdWords and PPC) and other paid search marketing strategies to improve website traffic and generate valuable leads and conversions.


Search Engine Marketing

Book a free Digital Strategy assessment with one of our digital marketing or AI consultants. He will review your digital marketing strategy and propose a more cost-effective plan to help your business achieve its goals and track performance, using a variety of traffic systems.


Website & SEO Copy

 Whether it’s website copy, SEO copywriting, blog posts, social media content, digital advertising copy or email newsletters, we provide engaging and persuasive content that resonates with your audience.


Social Media Marketing

 Our social media marketing experts will help your business establish its online presence and engage with its target audience through various social media platforms such as Facebook, Instagram, YouTube, and more.

Google Analytics 4

Migration and Training

 On July 1st, 2023, Google is switching from its old analytics tracking system to Google Analytics 4 (GA4). So get up to speed with our training courses or choose our GA4 migration service to make the transition seamless.

SEO Training

Search Engine Marketing

 Enhance your website’s ranking in SERPs (Search engine result pages) and boost clickthrough rates with our SEO training courses. We offer the flexibility of both online and in-person training.

AdWords Training

Google Ads Training

 Our Google Ads training courses cover all the platform’s channels, including search, display, video, and shopping ads. Our comprehensive training helps you maximise your return on investment (ROI) by providing you with the knowledge and skills to create effective campaigns and target the right audience.

SMM Training

Social Media Training

Our courses in social media marketing cover the more popular social media platforms, such as Facebook, Instagram, LinkedIn, and YouTube. We can also customise your SMM training on social media platforms like Twitter and TikTok.


These two search marketing categories are:

  • SEM – which stands for search engine marketing and uses paid strategies to appear in the search results pages. The most established form of SEM is Google Ads, also known in the New Zealand search industry as PPC advertising, paid search and cost-per-click advertising.
  • SEO, which stands for Search Engine Optimisation (spelt optimization in the USA) uses organic strategies to appear in the search results pages and on Google Maps. SEO is also known in the NZ search industry as organic search and natural search. 

Here is an image that shows:

  • SEM listings at the top of the page, marked with the word “AD” next to them.
  • SEO listings below the SEM listings and including the Google Maps listings. 
Google Shopping

Need SEO leads from Hamiltonians?

Hamilton is New Zealand’s fourth most-populous city with a population of 176,500 and the third fastest growing urban area in New Zealand. 

The Hamilton SEO and Google Ads market has progressed a a great deal. In our experience, the businesses in Hamilton and the Waikato region have evolved from being predominantly agricultural to providing a diverse range of products and services that target many clients across Aotearoa and overseas. 

Whether you are a restaurant on the Waikato River or a Cambridge-based eCommerce store that sells your products or services NZ-wide or need international SEO or enterprise SEO services, our Google Ads and SEO services have a proven track record of generating a consistent return on investment from businesses of all types and sizes.

Google Shopping Services

Integrated Google Ads Management

Our Search Engine Marketing (SEM) experts have extensive experience with the management of integrated paid search marketing campaigns using tactics such as Google text ads, remarketing, Google Shopping, YouTube and Gmail advertising and the Google Display Network (GDN).

We also run a very popular Google Ads training course and provide a best in class SEO Service to a range of clients throughout New Zealand. 

Or contact our search marketing team for information on how we combine our SEO and SEM Services to achieve excellent results.

Certified Google Partner

Clickthrough is a Google Certified Partner, meeting all of Google’s monthly Ad spend, performance and certification requirements.

Frequently Asked Questions


How does Google Shopping work?

Google Shopping is a Google Ads product. Payment is on a CPC (cost per click) auction basis, made each time a Googler clicks on your product image.

However, unlike Google Ads, Google Shopping uses two platforms: Google Ads (AdWords) and Google Merchant Center. Your product data (price, title, etc) sits in your Google Merchant Center and is received via a feed from your pages or a spreadsheet (see next section). Whilst your campaign settings are managed via the Google Ads interface.

Google Shopping

Rankings That Drive Revenue for Websites and eCommerce Stores

At Clickthrough, our goal is to enhance your website’s rankings for brand-related, informational, and commercial keywords, ultimately boosting profitability from search engines such as Google, Bing, and Yahoo. Here’s an overview of our ROI focused approach.


To enhance the profitability of your on-page SEO strategy, we begin by identifying informative and transactional (money) keywords. Our approach to optimising the commercial performance of your onsite strategy centers around these keywords, with the goal of raising awareness and generating revenue for your business, product, or service.


Our tailored content marketing services are meticulously designed to enhance the return on investment of your SEO strategy. We strive for more than just website ranking; our objective is to generate valuable clicks that convert into sales and leads through compelling content.


After more than ten years of unwavering commitment, we have diligently refined our Google Maps local SEO marketing service. It has evolved into a priceless asset that effectively generates revenue for your website, retail listings, or online store by boosting your local search rankings and reviews.


We enhance your website's performance by optimizing your search engine strategy, ensuring that Google can effortlessly discover and crawl the most valuable SEO pages. Furthermore, we improve your website's loading speed to effectively boost the conversion rate from visitors to sales. You can evaluate your site speed score by testing it here: site speed score.


We include SEO education as part of our monthly SEO retainers. The more you understand our work, the more effective the program becomes. Our SEO courses cover SEO best practices as well as SEO performance analysis. By integrating search engine optimisation training into your overall digital marketing strategy, you can maximise your online revenue.


We do not offer standalone off-page SEO services. Instead, we utilise link building as a complementary approach to enhance the effectiveness of our on-page SEO, content, and technical strategies.
Google Shopping

B2B Vs B2C Search Engine Optimisation

The main search engines, such as Bing and Google, do not have a separate ‘engine’ for B2B searches. 

In other words, organic SEO fundamentals – on-page + technical + off-page SEO – are the same for B2B and B2C SEO. 

However, over the past years we have found the following key nuances that distinguish Business to Business (B2B) SEO from Business to Consumer (B2C) search engine optimisation: 

  • With B2B SEO marketing, your target customer is a business, not a consumer. This means, the keywords you target with your search engine marketing strategy will be low volume / high value, which makes them more difficult to ascertain. Detailed buyer personas are a good way to guide your B2B keywords strategy. 
  • B2B conversion rates are lower than with a B2C site. For example, a B2C site selling shoes tends to convert higher than a B2B site that sells shoes in bulk to other businesses. The lower conversion rate is generally due to the sales process in a B2B organisation being more complex and having more decision makers. A suggestion here is to ensure your B2B sales pages have long-form content, including tips, guides, videos, images and other advisory content to help the various stakeholders in an organisation make a decision. 
  • Acquiring backlinks naturally for a B2B SEO strategy is a lot more complex and time consuming than with a B2C site as B2B businesses tend to have more conservative content. That said, we have found link building strategies using tactics such as user guides, infographics and PR campaigns to be quite effective.

How does an enterprise SEO strategy differ?

At Clickthrough our specialist enterprise SEO managers create solutions that are more sophisticated, scalable and process-centric than smaller, natural search programs. Here is a quick summary of four key ways enterprise or large-scale SEO programs differ from smaller programs.

More Complex SEO

An enterprise SEO strategy typically includes more analysis, process, automation, scale, coordination and collaboration across multiple internal and external stakeholders. As a result, enterprise search marketing requires more patience.

Highly Competitive Search Targets

Enterprise search marketing tends to be highly competitive as everyone wants to rank first for highly competitive, large search terms. Whilst this is important we must bear in mind the best return on investment from an enterprise SEO strategy is to rank for as many long tail (more descriptive) search terms as possible.

Enterprise SEO Platforms

While Search engine optimization platforms have their pros and cons they can help increase productivity for large organic search marketing programs. We suggest you research the options - but be aware of the long term costs, including integration, as well as what happens to your data should you decide to switch platforms or cancel the contract. .

Negative SEO

Many large-scale enterprises tend to acquire a great deal of good and bad backlinks. This means the enterprise SEO company you use needs to actively monitor your backlink profile for negative SEO (aka backlink spam), while ensuring your backlink profile is bolstered by a forward-thinking white-hat content marketing program that acquires a regular flow of high-trust quality backlinks, naturally.
Off-page SEO Factors
  • Create excellent content that generates referral links from local websites. E.g. a link from a local Wellington website would help your site rank for local Wellington searches.
  • Don’t buy links or let your SEO company buy links. They are like steroids that may get your site banned. 
eCommerce SEO tips

Click here for latest eCommerce SEO tips. To learn more, call one of our New Zealand based Wellington Google Ads and SEO experts on 04 595 1208 or 0508 254-258. We’d love to help your website or eCommerce store achieve better organic search engine rankings results.

What is a Search Engine Optimisation Reseller?

An SEO reseller is essentially an expert SEO company that outsources its SEO as a white label service to other companies such as website design and digital marketing agencies. White label SEO resellers essentially allow agencies to offer SEO services without actually having an in-house SEO capability. The reseller takes care of all the search engine optimization, allowing the agency to focus on other priority services.

The pros and cons of white labelling SEO

SEO has become very complex, it requires hands on expertise. It’s not something that you can dabble in. Sometimes it’s best to outsource organic SEO to a trusted white label expert, so you can focus on your core competency e.g. website design.
Poor SEO can land you in hot water with your client, especially if they pick up a rankings penalty from Google. That said, be sure you select an SEO reseller that provides a white hat SEO service.
SEO experts are expensive and difficult to retain and prefer to work alongside other optimizers. This makes it time consuming to manage alongside all your other priorities.
Resellers can scale with your requirements, which protects your agency from unlikely downturns and the cost of having to cut staff.
White label SEO is a variable cost to your business, versus an in-house team of SEO employees, which tends to carry more fixed costs.
You don’t have to invest in SEO software licences, they are normally provided as part of the monthly white label fee.

How does Google Shopping work?

Google Shopping is a Google Ads product. Payment is on a CPC (cost per click) auction basis, made each time a Googler clicks on your product image.

However, unlike Google Ads, Google Shopping uses two platforms: Google Ads (AdWords) and Google Merchant Center. Your product data (price, title, etc) sits in your Google Merchant Center and is received via a feed from your pages or a spreadsheet (see next section). Whilst your campaign settings are managed via the Google Ads interface.

Google Shopping

LinkedIn Marketing Enquiry


Frequently Asked Questions

Our training courses cover a range of essential digital, online and Internet marketing skills, including Auckland SEO, Google Ads, Copywriting, and Google Analytics 4.

Growth Marketing Services

Clickthrough offers a wide array of in-person digital marketing and AI training services for companies, government entities, and educational institutions. Our comprehensive range of services ensures that you receive the highest quality training tailored to your specific needs.

SEO Friendly Website Design

Clickthrough has 14 years of experience in creating SEO-friendly websites. We ensure your design, code and content are optimised for your target search terms before your new website goes live.

Mobile Responsive Fast Loading

We specialize in creating fast loading websites that are designed to maximize the user experience and provide an eye-catching aesthetic. Click the following link to run a speed test.

Front End Web Development

We help you to select the best content management system (CMS) and e-commerce solution for your requirements, such as WordPress, Oncord, Shopify, Magento, website builders and more.

Monthly Website Support Packages

We provide ongoing support packages for all of our web design clients. We aim to ensure that your website runs smoothly and performs optimally. We can assist with front end updates and maintenance, problem-solving, digital marketing and any other issues with your website.

Web & Digital Marketing Training

We offer various virtual and in-person training services such as content management systems, SEO, Google Ads, Social Media Marketing and Google Analytics 4 training.

Training can be run at your business, online or at our offices.

Website Content Creation Services

We are committed to helping you craft effective website copy that resonates with your target audience. Our experienced web designers and content creators will get to know your business and its goals, ensuring that your website content reflects the brand’s mission and values.

Growth Marketing Services

Site Audit Setup

Setup of Site Audit Strategy
We start by hosting a site audit strategy session that defines:

  • Your SEO issues and concerns
  • The strategic fit of organic search within your digital marketing mix
  • Your SEO goals
  • Your target market
  • Your key competitors
  • The search terms your site targets
  • Major changes that have been made to your website
  • Your SEO performance tracking tools

Technical SEO Audit

Technical SEO Audit Checklist
Our technical SEO audit tends to analyze factors such as:

  • How easy it is for the search engine spiders to crawl and index your web pages (called a crawlability and indexation SEO analysis)
  • Technical SEO factors that are related to Google’s Page Experience update
  • A review of SEO technologies being used, such as your content management system

Onpage SEO Audit

Onpage SEO Audit Checklist

Our onpage audit (web page audit) tends to focus on factors such as:

  • Keywords targeting 
  • The use of header tags, meta descriptions
  • The use of site wide internal linking
  • The taxonomy or information architecture of your site
  • Your on-page content strategy
  • Your use of structured data
  • Onpage SEO factors that are related to Google’s Page Experience update

Off Page Audit

Off Page Audit Checklist
We start by hosting a site audit Our off page SEO audit tends to focus on factors such as:

  • Identifying negative SEO patterns
  • Backlink spam and other trust issues
  • Improving the backlink profile of your website
  • Identifying which domains link to your sites the most and which pages earn the most links
  • The use of Social Media to boost your backlink profiles and ranking signals
  • Competitor backlink profile analysis

Local SEO Audit

Local SEO Audit Checklist

Our local SEO Audit includes a review of factors such as:

  • Local keywords targeting
  • A gap analysis of your Google Maps profile(s)
  • A review of how localised the SEO strategy is with key pages are on your website
  • How regionalised your content is
  • The effectiveness of your user reviews and ratings strategy
  • The use of structured data markup (schema), which is still important for businesses with physical locations

Page Experience Audit​

Page Experience Audit  Google’s Page Experience update was released in June 2021. As such, our Page Experience Audit is now an integral part of our technical and onpage audits. Our Page Experience audit includes a check up of factors such as:
  • Core Web Vitals (page loading performance, interactivity and visual stability)
  • How mobile-friendly a page is, with a particular emphasis on page load speed

Growth Marketing Services

The most popular website audit service we offer is the comprehensive audit. We don’t offer free SEO audits, though sometimes provide specific site audits that review a focused part of your search engine optimisation program only.


Free SEO Audits

There a range of paid and free SEO audit tools online. In our experience, free SEO audits tend to confuse more than help.

We suggest paying an SEO company or attending our SEO training courses to learn more about the perils of free search engine optimisation checkups before you go down this route. 


Specific SEO Audit

Specific site audits focus on a specific aspect of your SEO strategy.

For example, they may focus on the technical SEO of your eCommerce store or a backlink off page audit. 

These tend to work best when all other aspects of your SEO strategy are working well.


Comprehensive SEO Audit

Advanced SEO audits are the most popular and successful option as they analyse the following key SEO factors as synergistically rather than as individual pieces:

  • onpage
  • offpage
  • technical
AI Course Overview

SEO Course Highlights

Here is an overview of our SEO short courses:

  • Gain valuable insights and guidance from our seasoned SEO instructors.
  • Receive a tailored SEO course that caters to your specific training needs.
  • Benefit from continued coaching for search engine optimisation if required.
  • Choose between one-on-one or private group sessions for your company only.
  • Take advantage of our training opportunities in Auckland, Wellington, and throughout New Zealand.


SEO Training Enquiry


Frequently Asked Questions

Yes, specific tools and software for SEO analysis and performance tracking, such as Google Search Console, Google Analytics and Google Keyword Planner, will be introduced during the training.

The duration of the SEO training courses may vary depending
on the specific needs and requirements but typically take 5 or
more hours depending on your level of familiarity with SEO.

Yes, the SEO training courses are suitable for beginners as well
as individuals with advanced skills.

SEO training consists of in-person courses that are customized
to your needs and cover topics such as SEO fundamentals, best practice search marketing tips, Google SEO training, and follow-up coaching for implementing SEO strategies.

This will depend greatly on your existing level of SEO knowledge and to what level you which to get to. Clickthrough offers SEO custom training tailored your unique needs.