Crucial points to be checked before submitting your shopping feed for approval. 

1) Add important pages

“Terms of services”, “Return policy”, “Shipping policy” pages must be added to the website’s footer.

2) Add payment information

Payment options (can be icons) should be added to the footer (example below).

3) Set up shipping settings

Set up shipping settings in Google Merchant Center. (Make sure your shipping costs are the same as on your website)

  • Sign in to your Merchant Center account.
  • Click the tools icon , then select Shipping and returns under “Tools.” This will take you to the “Shipping services” tab.
  • Click the plus button  to create a shipping service.

More information about shipping settings here.

4) Add contact page

Contact Us page should be added to the footer and main menu ideally. You will need to add at least 2 (ideally 3) details from below. 

  1. Physical Address (The address that you specify should be a location to which most common carriers can deliver (P.O. box addresses, for example, are not supported))
  2. Email Address
  3. Phone Number 

5) Multi country targeting 

You must start with one or two additional countries and let your products get approved. Do not add more than 2 countries in the first instance. Once you are through the process of adding one or two additional countries you will be able to set it for as many countries available to you as per your store’s language settings. 

If you are adding The United States as an additional country, you must do tax settings for USA in the merchant center.

To set up taxes, you’ll set taxes for each state where you charge taxes:

  1. Sign in to your Merchant Center account.
  2. Click the Tools and settings menu  , then select Sales tax.
  3. Click the Tax Settings tab.
  4. If you’re setting up taxes for the first time, you’ll see 3 options:
    1. Don’t set up sales tax at account level. Select this if you charge taxes in the United States, but set up tax only through the tax attribute.
    2. Don’t charge sales tax for any state. Select this if you don’t charge taxes in the United States.
    3. Set up sales tax for states in which you charge sales tax (Recommended). Select this if you do charge taxes in the United States. You’ll be able to add the states in which you want to collect sales tax; all other states will have zero sales tax.
  5. Click Save.
  6. If you choose to configure tax and set up states to charge sales tax in:
    1. Click Add state, and select the states where you charge tax.
    2. Next set the tax rate for each state. So click a state, and then choose the Tax rate:
      1. Use Google determined tax rate to let Google estimate the rate based on the location of the customer.
      2. Set up custom tax rate to enter a specific rate to charge for the entire state.
    3. If you select a home-rule state, select where to apply the sales tax:
      1. All cities and counties within this state
        1. Note: You may only use this option if you use the Google determined tax rate, which will be based on available sales tax regulations, the location of the customer, and where you select to apply it.
      2. Manually select cities and counties within this state. Choose this option if you have custom tax rates for a state and don’t want Google to calculate sales tax.
        1. Note: You may set up taxes by county in Alabama, Alaska, Arizona, Colorado, Idaho, and Louisiana.
    4. If you charge tax on shipping, select Tax on shipping.
    5. Click Save once you’ve added taxes for the state.

More info about tax settings here.