Website Goals

The starting point when establishing a successful management reporting system is to determine your primary and secondary business goals.

To define your website goal setting process Clickthrough conducts extensive desk-based research of your competitive environment, interviews key internal stakeholders, and reviews existing qualitative and quantitative data, including your existing website analytics data.

Clickthrough then uses workshop facilitation to help define and prioritise your business goals to establish the Clickthrough Business Goals Matrix. The management reporting system is then set up to report on performance of the primary and secondary goals. This ensures the website intelligence remains focused on key performance indicators that foster growth, rather than wasting energy on irrelevant website analytics data.