Usability

The Clickthrough website design methodology has users at its core. Our focus is to constantly strive to design websites that are intuitive and easy to use. Visitors to your website must be able to instinctively find what they are looking for, and complete an action. The information on your website needs to be presented in a clear and concise way, navigation should to be highly intuitive and obvious, content needs to be displayed in a priority format, and there should be no surprises!

The Clickthrough team of experts conduct qualitative and quantitative usability reviews and tests, either as projects that perform a broader redesign programme, or as part of an ongoing monthly site usage and usability reporting programme.

The Clickthrough website usability methodology embraces a wide range of reference information, including:

• Existing site usage data gleaned from your website analytics reporting system.
• Personas design using our best in class persona design methodology.
• Existing website, brand or product qualitative and quantitative research.
• Content research: who and how many users are searching for particular content related to your website.

Clickthrough then delivers an in-depth user experience audit against best-in-class web design and usability guidelines and persona goals, questions, influencers and frustrations, and turn-offs. The primary deliverable of the website usability review is a document that details a list of usability enhancements, listed in priority order, against the business goals of your website.