Web Analytics

The primary purpose of a website analytics system is to provide company management with easy access to data driven insights that enable cost effective achievement of the websites business goals. It is vital your management reporting system is set up to report on progress rather than get distracted by irrelevant metrics.

Clickthrough is an expert at developing user-friendly KPI driven management reporting dashboards. Our website analytics insights report on key areas such as the most profitable traffic sources to your website, the design and content changes you need to make to your website to improve conversion ratios, and the most efficient way to channel your online marketing budget to optimise results.

Your online analytics reporting system needs to be at the heart of your online strategy.

The Clickthrough Website Analytics reporting service spans the following set of services:

• Business Goals Definition and Prioritisation.
• Analytics Review and Setup.
• Monthly Management Reporting: primary traffic sources; site usage trends; usability and conversion insights that enable growth; social media reporting, email marketing performance, other online marketing performance.