Training

Clickthrough encourages knowledge transfer with our clients. The more savvy you are, the easier our task!
Clickthrough offers in-depth Google Analytics training for beginner, intermediary and advanced learners across the following core modules:

• What is Google Analytics?


• Core terminology.


• Google Analytics Setup.

• KPIs Vs Metrics.


• Overview of Goals and Conversion funnels.


• Traffic sources: where did they come from? The 3 different types.


• Visitor overview. Who are these people anyway? How to determine visit quality.


• Content: What did visitors do on the site?


• Goals & Conversions: Did the visitors do what we wanted?


• AdWords tracking; social media and mobile tracking.


• Cleaning up your data.


• Custom reporting and segmentation.


• Event tracking and customization.


• Improving site performance: Google Website Optimizer.


• Sharing insights with the Organization.