Search Marketing

Search marketing attracts an audience that is proactively searching for information related to your products and services. Search is in robust long-term growth (30% year on year). Most websites strive to achieve +70% of visitors from search. Our search service encompasses AdWords, Facebook advertising, search engine optimisation, the Google Display Network, You Tube Promoted Videos, Video Optimization, Analytics reporting, Google Maps and Social Media Optimization, and the hosting of educational training workshops.

There are three primary sources of traffic to your website.

Direct Traffic

Depending on how strong and well-established your brand is in the market, direct traffic generally drives 10% to 30% of visitors to a website.

Direct visitors arrive from a few different sources. Visitors may have bookmarked a page on your website as a favourite, or they may have typed your website address (URL e.g. www.Clickthrough.co.nz) into the title section of their browser. Direct visits are often influenced by tactics such as brand advertising, as well as other online marketing activities including social media marketing, email marketing, and well designed features on your website, for example ‘mark as a favourite’ prompts.

Referral Visitors

In general, referral traffic drives 10% to 30% of visitors to a website.

When a browser on another website clicks on a web-link (backlink) pointing to your website, then the visit will be counted as a referral visit. The volume of referral visits is most often influenced by web-based email marketing campaigns, link building activities such as directory submissions, and referral online marketing programs. Social media marketing programs use sites such as Twitter, Facebook, and social bookmarking websites like Digg, StumbleUpon, and Reddit to direct large numbers of qualified visitors to your website.

Search Engine Marketing

Search Engine Marketing generally drives 60% to 70% of traffic to a website. It is widely believed that Google has over a 90% share of New Zealand search traffic.

Search Engine Marketing, also known as SEM, is an important online marketing tactic that Clickthrough uses to increase visibility (organic rankings and paid search placement) in search engine result pages.

The ultimate goal of search engine marketing is to gain as many pre-qualified visits from the search engines as possible.

Online search marketing is a very powerful form of online marketing, as it drives a proactive pre-qualified visitor to your website. This visitor is actively searching for information directly related to your products and services.

Note: There is no point in having a dynamic search strategy in place if your website design is counterintuitive! Visitors will arrive, and leave disappointed.

Clickthrough’s team of online marketing experts understands the complexities of blending website design, persuasive website content, search engine marketing, social media marketing and email marketing into an online marketing strategy that drives best lead generation and onsite lead conversion. Clickthrough combines a wealth of knowledge and experience to consistently achieve the best results from SEM.

A successful search engine marketing strategy embraces the following fundamental elements.