On-page Optimisation

On-page optimization is the process of creating a search engine friendly, well coded, content themed website page using techniques such as content writing and on-page tagging (title tags, header tags, etc).

On-page website optimisation is important for ‘showing’ the search engines what your web pages are about and which set of terms they need to rank your website for. Poor web page optimisation means your website leaks rankings to competitors that employ better on-page optimisation techniques.

Clickthrough conducts in-depth research to tailor an approach that ensures your pages are coded in a search engine friendly way. Our on-page optimisation guidelines will most often improve your website design.

Clickthrough considers on-page optimisation factors such as:

• Page size
• Title Tags
• Meta Description Tags (important for Clickthrough rates, not rankings)
• Alt Tags
• Keyword Proximity
• Unique Non-duplicated Content
• Internal Link Structure (website information architecture, also known as taxonomy)
• Website copy (needs to be user and search friendly)

It is important to note that successful on-page website optimisation will only bolster your website rankings to a certain point. On-page optimisation is widely understood as having up to a 50% improvement on your website search rankings.

An in-depth link building program is also required to successfully bolster your search engine rankings with your target set of rankings terms.