More about us

Strategic Goal Setting and Reporting

‘Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.’ Sun Tzu, The Art of War. 


A lack of proper strategic goal setting is the primary reason why most digital initiatives fail. Proper strategic goal setting provides purpose, guides the ongoing prioritization process, and ensures projects deliver on time, within budget and on scope.
We use our real life expertise to help clients define their strategic goals, prioritize implementation roadmaps, and set up well designed management reporting frameworks that inform on progress made.

Project Management

Clickthrough offers a best-in-class end-to-end project management service. We are experts at managing on-going projects of all sizes from initiation through to delivery. We have the expertise to deliver digital programs of all sizes for both start-ups and multinational organizations.

Search Marketing

Search marketing attracts an audience that is proactively searching for information related to your products and services. Search is in robust long-term growth (30% year on year). Most websites strive to achieve +70% of visitors from search. Our search service encompasses AdWords, Facebook advertising, search engine optimisation, the Google Display Network, You Tube Promoted Videos, Video Optimization, Analytics reporting, Google Maps Optimization and Social Media Optimization and hosting educational training workshops.

Social Media Optimization (SMO)

Social Media is a key component of your communications programme. It is essential for amplifying awareness of your products and services, for building brand equity, and for boosting relevant backlinks into your website (crucial for search success).
Our SMO services include the international viral seeding of online videos, social media goal setting, tracking and management reporting setup, social media page and profile design, content writing, social media seeding, creating buzz and viral, and hosting educational training workshops.

Email Marketing and Mobile Marketing

Clickthrough offers a best in class email marketing service spanning email design, development and deployment, and monitoring. Clickthrough has received acclaim using our proprietary ‘CampaignChimp’ competition engine that combines email, txt and social marketing to achieve strong database acquisition growth, retention and upsell.
Although we are a recognized partner for MailChimp in Auckland, Clickthrough is able to support any email service you employ.

Copy Writing

Web copywriting is a vital tool for persuading visitors to take a particular action on your site and for ranking in search engines for specific keyword search terms. Gaining the correct balance between users and search is an art and a science.
Our copywriting service achieves this balance by following a proven content writing framework that delivers the business, user, website design, search engine marketing and online marketing goals of the website.

Personas Design

Personas are fictional representations of your target audience presented in story board format. Personas ramp up user goal completion rates by ensuring the website speaks their language and by anticipating and answering questions that cause friction in the user goal completion process.
Our persona design methodology cascades off your existing brand research to ensure final personas connect with your existing segmentation.
We also conduct complimentary research to ensure your personas deliver to both the business and user goals of the site.

Usability, Web Design and Testing

We follow a best-in-class methodology to design user-centric websites that deliver the best return for your product or service.
Achieving the correct business, user and online marketing equilibrium with the final design requires in-depth expertise across strategic goal planning, analytics tracking, search and social media marketing, content optimisation, personas design, website design, usability reviews, and user acceptance testing.