Keyword Strategy

The Clickthrough keyword strategy service ensures your search engine marketing resources are focused on high value keyword ranking terms that direct pre-qualified visitors to your website.

The Clickthrough team of experts will establish a best-in-class keyword strategy for your product or service, which is the corner stone of a successful search engine marketing programme. A superior keyword strategy also directly impacts on core website design elements, such as the information architecture of the site (also known as website design taxonomy).

Clickthrough will continuously fine tune the keyword search ranking list for your website. This will be done in such a way that guarantees your brand and communications programs are aligned, ensuring we focus the energy of the website into those keyword search terms that can have the best possible impact.

Clickthrough uses in-depth qualitative and quantitative research to define the target set of keyword ranking terms we need to optimise your online marketing program. Clickthrough’s research analysts conduct in-depth keyword analysis using filters such as competitor ranking research, the ranking history of your website for certain keyword terms, keyword term relevancy to your website goals, and quantity of searches.

The Clickthrough keyword strategy uses a symbiotic blend of organic ranking keyword terms as well as paid search terms (Google Adwords, Facebook Ads, etc).