Increase Conversions

Increasing the conversion rate of visitors to your website should be the primary purpose and goal of your website.

Clickthrough has an impressive success rate improving client’s conversion rates using techniques such as usability reviews, conversion funnel rate optimisation, and using Google Website optimizer to conduct A/B testing and multivariate testing scenarios.

Multivariate and A/B Testing

The Clickthrough multivariate testing approach involves the testing of many design variables at the same time. For example, you could identify the hero image, calls to action and text colour on a page, and then create different multiple variations. The variations are then served to concurrent users entering your website.

For example, a visitor to your website might see hero image A, call to action B and text style C all together, and the next visitor may be served a different combination of A, B and C.

The results are live and speak for themselves!

Clickthrough recommends multivariate testing if you have specific sections on your page that you would like to test, refine and optimise.

However, if you have low page traffic, you may prefer to use whole page testing, also known as A/B testing, in order to obtain more reliable results.