Google Analytics

Clickthrough has expertise across a wide range of website analytics reporting systems. The most prevalent analytics tool used within our client base is Google Analytics. Google Analytics is the most widely used website statistics service.

Google Analytics is a dynamic website analytics reporting solution that provides powerful insights into your website traffic and marketing effectiveness.

Google Analytics has a flexible web-based user-centric interface that allows the user to develop custom dashboard reports whilst facilitating more detailed statistical analysis. It is a free solution offered by Google. Google Analytics has an extensive product development roadmap.

Google Analytics was developed primarily for use by marketers as opposed to technologists. GA can track visitors from referral sources (e.g. social media), search engines, display advertising, cost-per-click networks, visits from email marketing campaigns and other digital intelligence such as links from within PDF documents.